Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. Cambridge Analytica surely contributed to greater awareness of ways people were being tracked and how it was used for targeted advertising. Meta launched its advancements in machine learning and AI to help e-commerce advertisers.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

APRIL 24, 2012

Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012. Keep in mind that the content and particularly the advertisements on a home page are frequently changing so the PageSpeed scores will regularly fluctuate too. April 2012 Page Speed Score. 2 Mail Online (US home page) 94.

Sites 187

Sites News Yahoo Comparison 187

Twist Image

APRIL 13, 2012

AMC has a new original series called, The Pitch , that looks at what it takes to be a leading advertising agency in 2012. Tags: advertising agency. It's a weekly series where two agencies pitch for a piece of business. Each agency is given seven days to make it happen. The first episode is available right now for you to watch.

Advertising 110

Advertising 110

Sherrilynne Starkie

JANUARY 24, 2019

A client asked me for my opinion on this 2012 episode of Terry O’Reilly’s epic podcast. As usual, Terry does an excellent job of explaining advertising insider practices for the layman. Online privacy issues have changed since 2012, but this episode gives a valuable foundation to help explain how we got where we are today.

Notification 230

Notification Privacy Issues Influencer 230

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Twist Image

DECEMBER 13, 2012

A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. That's tame compared to the life and times of George Lois. cc chapman.

Social Media 111

Social Media Skills Influencer Advertising 111

Twist Image

MARCH 7, 2012

Consumers are up in arms about having their every online move tracked and monitored, so that more relevant advertising can be thrust upon them. In yesterday's Research Brief by MediaPost there was a news item titled, Too Much Advertising Is Digital Suicide. advertising. contextual advertising. digital advertising.

Advertising 98

Advertising Research Social Networking Report 98

Firebelly

JULY 2, 2012

Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference.

Conference 186

Conference Marketing Banking Analysis 186

Twist Image

FEBRUARY 22, 2012

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising.

Advertising 102

Advertising Mobile Analytics Class 102

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Twist Image

AUGUST 26, 2012

Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If you thought selling digital marketing through to the c-suite is hard in 2012, imagine what it was like back in 1998. Tags: advertising podcast. It's hard to believe that it was 14 years ago. Enjoy the conversation.

Advertising 81

Advertising Social Networking Blogger Activities 81

Twist Image

APRIL 29, 2012

On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). advertising podcast. Tags: advertising. " Very conversation worthy. altimeter group. charlene li. david usher. digital marketing. forrester research.

Advertising 81

Advertising Buy Social Media Research 81

SocMed Sean

MARCH 1, 2022

As of September 2021, YouTube had 2 billion users, up from 800 million in 2012. YouTube Advertising Offers A Much Easier Interface Than TV or Radio. Creating a YouTube Advertising account and setting up a video campaign only takes a few steps, and YouTube walks users through the process.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sherrilynne Starkie

OCTOBER 29, 2012

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Facebook advertising facts. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Always something I’m looking for.” Related articles.

Conference 259

Conference Newsletter Skills Questions 259

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Finally, respondents weighed in on mobile video advertising. The majority – 53% - are “positive or neutrally receptive” towards mobile video advertising. 52% share music videos.

Mobile 178

Mobile Video Content Survey 178

Mindjumpers

FEBRUARY 6, 2013

The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. Divided into Q1-Q4 2012 , you can see the global brands that are performing the best and the worst – on either Twitter or Facebook. Super Bowl XLVII has finished.

Statistics 227

Statistics Analysis Groups Groups 227

The Realtime Report

JULY 27, 2012

billion in 2012 – that’s a 43% increase - according to a new report from Gartner. By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far. billion in 2012, a year-over-year growth rate of 60%. billion in 2012, a year-over-year growth rate of 60%. billion.

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

Hootsuite

AUGUST 18, 2020

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

SEPTEMBER 10, 2012

Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July. Coca-Cola accounted for nearly 14% of the 10.6

Social Media 190

Social Media Brands Apple Comparison 190

Mindjumpers

OCTOBER 22, 2014

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. You don’t want to send out glossy advertisements, but messages showing a person behind the brand. Snapchat as a marketing tool? . If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Engagement Is The New Real-Time.

Platform 229

Platform Brands Content Mobile 229

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In 2012, Facebook became the first social media network to ever surpass one billion monthly users. Facebook Advertising is Easier than TV or Radio. As of June 2020, close to 1.8

Facebook 130

Facebook Strategy Marketing Travel 130

The Realtime Report

DECEMBER 7, 2012

million users in July 2012 (on Android/iPhone), up from from 5-6 million per month from March through June. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Foursquare had 10.4

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Twist Image

APRIL 24, 2015

I was there in the beginning of online advertising. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. That was a tough title to write. The very early days.

Advertising 40

Advertising Publishing Data Engineering 40

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 In the second quarter of 2012, revenue was up 89% over the same period a year ago. Unlike Facebook, LinkedIn does not rely largely on advertising as a revenue source. billion in Q1 down to 9.3 m billion in Q2.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. percent in Q4 2012. percent of total spend). percent of total spend). Google and Yahoo!-Bing

CPC 122

CPC Paid Search Retail Mobile 122

yMarketingMatters

APRIL 15, 2013

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

The Realtime Report

DECEMBER 18, 2012

With its rapidly expanding audience, mobile gaming will also lead in advertising growth. in-game advertising. Social gaming revenues will still grow -although at a more modest rate – from a combination of virtual goods monetization (which is the largest contributor to revenue) and advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

Ignite Social Media

AUGUST 31, 2020

In 2019, Facebook generated over 98% of its revenue from advertising. Facebook had a shot at this with Facebook Gifts in 2012, but their insistence on taking a 30% cut instead of a Visa-like 2-3% cut meant that only virtual good could be sold with any hope of profit for the seller. Signaling a Path Away from Reliance on Ad Revenue.

Trends 180

Trends Facebook Instagram Privacy 180

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

DECEMBER 20, 2013

In 2012 Facebook’s share of mobile ad revenues in the U.S. This grew to 12% in 2012, and this year mobile ad spending accounts for over one-fifth (22.5%) of all digital ad spending in the U.S. What fueled the switch? was 9%; in 2013, that number jumped to nearly 17%.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

The Realtime Report

DECEMBER 19, 2013

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. Mobile ad spend for 2013 will total over £1 billion (around $1.89 billion) in the UK. billion (or more than $3.58

Mobile 142

Mobile Statistics Retail Advertising 142

The Realtime Report

JULY 26, 2012

million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. How do social media users feel about businesses advertising on social media? A total of 9.8 Nearly half (48%) “never really notice ads” on social networking sites.

Social Media 175

Social Media Discount Comparison Social Networking 175

Mindjumpers

FEBRUARY 28, 2014

With 4 million views and counting, the shareability factor of the Pepsi Max ad makes you reminisce that legendary Red Bull Stratos jump of 2012. Advertising Brands brand communication Social Media social media advertising Viral marketing' The outcome. Jägermeister’s “It runs deep” ad. Brands Rocking Instagram.

Social Media 221

Social Media Advertising Trends Brands 221

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).

Social Media 180

Social Media Hashtag Sports Compete 180