Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The final #measurePR chat of 2011 will take place on Tuesday, Dec. What the #measurePR Community Thinks of 2012.

Communities 169

Communities Klout Trends Analytics 169

Firebelly

APRIL 11, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. 6 Critically Undervalued Social Media Success Metrics. By Jay Baer People who say social media isn’t measurable aren’t looking very hard. The State of Community Management in 2011.

Social Media 181

Social Media API Paid Search Metrics 181

Socialmedia.biz

JANUARY 14, 2020

For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016. For example, Grand Theft Auto V was unveiled in October 2011 and wasn’t available in the market until September 2013.

Examples 78

Examples Social Media Marketing Upcoming 78

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011.

Communities 134

Communities Klout Metrics Flickr 134

Bill Hartzer

FEBRUARY 23, 2011

There is a new report out from 30 Hour Famine that shows that women are more likely to use social media web sites to support causes they believe in than men. Women support charities using social media 41 percent of the time, and men support charities using social sites only 27 percent of the time.

Social Media 113

Social Media Report Survey Study 113

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. This is a guest post by Lisa Kalner Williams. Why is that? So thank them.

Social Media 186

Social Media Real Estate Survey Eventful 186

The Social Media Incubator

NOVEMBER 3, 2010

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely. Instead, they allowed their community (Coach has over 1.2

Social Media 100

Social Media Small Business Foursquare News 100

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Laurel Papworth

JUNE 26, 2011

Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. The value that Etsy provides to its shareholders and community is much, much longer-term.

Communities 109

Communities Report Industry List 109

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

Examples 92

Examples Campaign Discount Marketing 92

Proactive Report

DECEMBER 29, 2010

Nestle’s response to the Greenpeace attack is a case in point: several social media and PR analysts have commented that the initial handling of the attack only made things worse. Have a community strategy –don’t jump without a parachute. Don’t leave your social media to an intern or unseasoned PR person.

Reputation 108

Reputation Trends Training Case Study 108

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

The Realtime Report

NOVEMBER 27, 2020

All creator coins are supported by real value in the form of community pools, and users will have some visibility into the estimated value of their creator coin based on an algorithmically determined price in accordance with the bonding curve. Among the perks that ownership of the coin will bring are exclusive video updates.

Sports 91

Sports Project Travel Price 91

Proactive Report

SEPTEMBER 21, 2010

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Proactive Report

NOVEMBER 13, 2010

If the challenge for 2011 is how to engage, converse and be really social in our communications it would seem that stumbling block to success is a failure to apply the social media mantra: listen, learn and respond. Innovation is good. But that’s rare. And you’re taking a big chance.

Social Media 89

Social Media Data Groups Groups 89

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities.

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Imagine social media without celebrities.

Influencer 145

Influencer Trends Marketing Guidelines 145

Mindjumpers

JUNE 25, 2012

Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. Cyber Lions: Nike+ FuelBand by R/GA for Nike+. Film Craft Lions: Bear by Betc for Canal+.

Film 168

Film Small Business Curation Mobile 168

Jeff Esposito

MARCH 25, 2013

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

Communities 40

Communities Survey Social Media Management Upcoming 40

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. First of all, the use of social media and blogging has gone through a great increase. The Nominees for Bees Awards 2011. HubSpot). >

Company 206

Company Hubspot eBook Diagrams 206

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 88

Skills Social Media Marketing Flickr 88

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012. Make sure that all links are relevant.

Google 176

Google Small Business Engineering Guidelines 176

Small Business Mavericks

MAY 6, 2011

A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? You must be logged in to post a comment.

Small Business 150

Small Business Case Study Press Release Adwords 150

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community. So G2MD did everything it set out to do.

Eventful 154

Eventful Training Survey Communities 154

Proactive Report

JANUARY 13, 2010

When asked what they’d do differently in 2010, 64 % said they planned to increase social media spending, and 72% of those CMOs not currently overseeing social media initiatives planned to create some. Is your job at risk if you don’t master social media skills this year?

Skills 79

Skills Social Media Marketing Trends 79

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing.

Blogger 55

Blogger Communities Blogosphere Skills 55

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. It’s either/or.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Your keywords might be “social media for non-profits.&# You can read all about that here , here , and here.

News 274

News Google SEO Postrank 274

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. Does TikTok and the opportunities it provides align with my social media goals? Questions to ask yourself before joining TikTok. Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227

Examples Communities Brands Forums 227

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Stories about the rainfall. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164