Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Mindjumpers

MAY 6, 2011

Best Branded Viral Video (Nominees): Euro RSCG London (UK). Dulux lets Color was also a hit, being awarded as the winner in the Branded Viral, Best Art Direction category. Pepsi spent millions to generate ideas to spice up and refresh every aspect of life: Education, community and arts and music. The Bees Awards Winners 2010.

Social Media 188

Social Media Social CRM Project Film 188

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. 9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Full Blast Creative. We live it.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

SocialFish

MARCH 1, 2011

Facebook Page Redesign: Why Should Brand Marketers Care? Background of the Corporate Social Strategist: Educated, with a Focus on Communications and Marketing (Jeremiah Owyang). Creating Community on a Facebook Page (Debra Askanase). unassociated 2011 is open for registration! Priya Ramesh). ReadWriteWeb). Evil Plans.

Case Study 170

Case Study Press Release Eventful Analysis 170

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. The use of social media has had a positive impact on Novo Nordisk’s employer brand.

Social Media 249

Social Media Brands Policies How To 249

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. We started off at the beginning of the year with some pretty irresponsible search engine optimization tactics performed by some major brands on the web. In January 2011, Search Engine Roundtable.

Engineering 137

Engineering Yahoo SEO Discount 137

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. it’s a new year.

Social Media 104

Social Media Film Exercises Social Networking 104

Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia).

Study 377

Study Social Media Wikipedia ROI 377

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Most people don’t just want to talk to a brand image. How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ]. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Like this post?

Social Media 249

Social Media Strategy How To Foursquare 249

Proactive Report

DECEMBER 29, 2010

This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word. Have a community strategy –don’t jump without a parachute. Forge key relationships that can help protect your brand. If not, put it on your 2011 PR goals. Here the key features of his plan.

Reputation 108

Reputation Trends Training Case Study 108

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. Why We Love It.

Examples 228

Examples Communities Brands Forums 228

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month. Related articles.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. How to Deal With Twitter Overwhelm (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 136

Brands Film Hashtag Campaign 136

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. Originally published January 12, 2011). The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities.

Groups 337

Groups Groups Sports Notification 337

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Diva Marketing Blog

OCTOBER 27, 2011

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. The company's brand value is to create an "ambience based on human spirit, sense of community and need for people to come together." Can you say a little brand disconnect? most about the blogosphere?

Blogosphere 64

Blogosphere Library Retail Collaboration 64

Mindjumpers

JANUARY 31, 2012

To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. we turn to our community of trusted friends for recommendations. It is in people’s nature to be part of communities.

Applications 244

Applications Communities Conversation Film 244

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Top 15 Brands Killing It on Instagram.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. This is Part 1 of a two-post series. Is location important? What is your ability to scale?

Brands 177

Brands Vocus Blogosphere B2B 177

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo.

Social Media 200

Social Media Mobile MySpace Trends 200

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. After meeting at BlogWorld, I got him on the phone and we chatted about his 2011 plans. Jaime Tardy.

Blogger 55

Blogger Communities Blogosphere Skills 55

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. In layman terms, any form of marketing, social media or otherwise, is measured against the profit you generate and the overall cost of operating a business.

ROI 132

ROI Social Media Airlines Proposal 132

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Talk Like A Pirate Day and Online Community.

Communities 103

Communities Facebook Avatar Social Networking 103

Waxing UnLyrical

MARCH 26, 2012

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

Case Study 256

Case Study Blogger Study Campaign 256

Diva Marketing Blog

SEPTEMBER 21, 2011

As a small business owner you have one additional decision, when it comes to branding and creating awareness, that your friends working on the other side of the street don't have to consider. Or do you build the reputation based on your personal brand ? You can go personal branding route or not. Extra fun part. your choice. .

Small Business 101

Small Business Brands Reputation Compete 101

Small Business Mavericks

FEBRUARY 6, 2011

Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. By combining the two, businesses are getting the best of both worlds – they are promoting a brand through social channels while promoting their products through promotional e-mails. About Us What’s a Maverick?

Social Media 187

Social Media Marketing Small Business Case Study 187

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84