The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. built a community. Building Community. wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation. Seriously.
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook.
Building Your Online Community
APRIL 5, 2011
One of the questions he asked me is what new bloggers can do to find and attract readers and build community. He has a seriously engaged community. always say social media, and building a community in general, is all about stroking other people’s egos and scratching their backs. Building Your Online Community originally appeared on Spin Sucks on April 5, 2011.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s active in local community and business organizations as well as social media. aaker.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Because this post began as a comments-section Q&A, we’ll continue it in the same vein: What Is Community Management? Are Bloggers Community Managers? Schedule community events and Ustream chats.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz Community Management. What Does a Community Manager Do? And I did.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. What should I monitor for?
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. Trend #12: Community management. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3
Three Lessons On Staying Sane As a Community Manager
AUGUST 18, 2011
Part cat-herder, part social butterfly, part psychotherapist, and part janitor, the online community manager has a unique and rapidly evolving job. How can a person navigate the choppy, uncharted waters of online community management without losing her cool? Rituals Create Community Culture. All communities depend upon rituals to instill and sustain group culture.
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. We get this question all the time, “H ow can I grow my Facebook community ?” The answer? Community news. This helps build our community and also helps build some of our friends and clients pages. Post engaging stuff.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation. Not every community and following is the same.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Now you may wonder, “ How do we build a community? Adam L. Ranked No.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. If we break it down in terms of building community, it would look something like this: Listen. From my perspective, what really differentiates MarketMeSuite, is their community. What are you using to build and manage your community? Engage.
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community. Are you a Community Manager? Yet if not managed properly, conflicts can also also tear a community apart.
Community Management 101
FEBRUARY 21, 2011
The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. FeverBee — Good, frequently updated blog that addresses community management issues in detail.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
Etsy.com: Online Community Revenue
JUNE 26, 2011
Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. The value that Etsy provides to its shareholders and community is much, much longer-term. January 2011: Etsy’s 6.9 127 countries.
Using Content, Conversation, Value And Trust To Build Community
OCTOBER 14, 2011
Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. And yes, community can be monetized. People react.
Community: the simplest, concisest, most elegant definition
MAY 19, 2011
My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. 1. The best communities have engagement – where something is given and something is received. People that makes things happen.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
Ten steps to building a community blog that rocks!
DECEMBER 9, 2011
Ten steps to creating a community blog that rocks! Just presented this session at the Technology Conference on Wednesday (opposite an Ignite session, no less – so happy I had a nice crowd!). The ten steps are pretty simple and obvious, but I asked my group of attendees to ask questions after each one and share their own advice relative to each piece. Here are the slides for you.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.
What community means to me: 17 teenage perspectives
OCTOBER 7, 2011
Community makes your who you are image credit duncan alney (c) 2011. Part 1 of 2: teenage perspectives on community and trust. While community can be experienced in countless ways, the meaning of community might be pretty universal. We had been chatting about conversations, the humanization of brands, community in online spaces and in the real world, and trust.
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Sign up today to get in on this amazing opportunity at the super low rate, available for a limited time. [ How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Over the last five years, hundreds of URLs have been carefully collected and selected for inclusion in this post. Like this post?
Twitter Chats: A Doorway Between You and Your Community
NOVEMBER 10, 2011
They build community. They build community. And if you use social media well, it is a great way for you to build community. Have you already pre-seeded your community? When I talk about pre-seeding (not “preceding,”) your community, I don’t mean simply using a hashtag you’ve decided on. But pause awhile and give some thought to your community. The reason?
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Fight with them?
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. B2B Blogging Trends 2011. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should a company blog? Should employees blog? There are no “musts” in business. They should be obvious by now.
HootSuite Talks to Spanish Speaking Community
APRIL 21, 2011
On April 21, 2011 there are several websites down. Among the affected are HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The company claims that are working to resolve the problem. Amazon Elastic Compute Cloud, Amazon Relational Database Service and Amazon Elastic Beanstalk also appear to be experiencing problems.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. It has enabled revolutions in real life as well as in digital marketing. Nearly 3/4 of active Twitter users are bloggers. Twitter and SEO.
Can Facebook Communities Replace Company Websites?
NOVEMBER 4, 2011
Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. For one, effort should be taken to make the Facebook page effective as a community tool. Once that bond forms between a follower and a brand, an advocate is gained and the community grows. Probably.
8 Questions to Ask After Facebook Community Growth
JUNE 2, 2011
Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Will you be able to convert business out of this community? Can you do it in a way that is organic and respectful of this community that you’ve spent so much time and money building? Community, if done correctly, represents the grail of marketing.
Interview with ASAE’s Community Manager, Mandy Stahl
NOVEMBER 2, 2011
Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. It means with content and building community and engaging your audiences and stroking their egos by commenting on and sharing their content. In this case: A database. Video. Access.