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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2015/2016, organic reach was down to 2.6% Marketers are looking for efficiencies.

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How the YouTube algorithm works in 2022

Sprout Social

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. 2015-2016: Satisfaction & personalization. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers. Search algorithm tips for marketers.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources.

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Mobile Positioning: A Business Must

Webbiquity SMM

In fact, by 2015 more U.S. 34% of marketers have generated leads using Twitter. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Still not convinced?

Mobile 180
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How Appification Is Transforming The Internet

The Realtime Report

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results.

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