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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Now for the back story. First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. How should you process it?

Back Channel for SMA Vendors

Net-Savvy Executive

Who Owns Content Marketing?

Social Media Strategery

But any time there’s a new trend, tactic, or channel, this collaboration turns to competition. Open dialogue gives way to back-channel alliance building. Social Media has a claim because much of the content is created for social media channels. Rather than rushing to plant your flag in content marketing, invite others to participate. Who owns websites? Marketing? Legal?

Why Serial Complainers Lose Credibility

Geoff Livingston

Publicly everyone listens, privately they get dismissed on the back channel as a hater or worse. Image by Rain. So why do serial complainers lose credibility on and offline? We all know these people, the kvetch or worse, the troll, the person that always brings a storm cloud whenever they discuss an issue. Eventually, people stop listening all together. An interesting theory.

Twitter Best in Events and Emergencies

Net-Savvy Executive

Conferences and Meetups Back in 2007, I followed the back-channel conversation at the NewComm Forum using Internet Relay Chat ( IRC ). Now, of course, the back channel is always Twitter, and it sometimes threatens to overwhelm the front channel (the person on stage). On an average day, I don't spend much time with Twitter. Twitter got a workout that day.

Join the Exodus!

Geoff Livingston

This is a great opportunity to thank everyone who has encouraged me since I first announce my intent to publish the book, particularly those who signed up for advance copies and chatted with me on back channels. Jason looked at George, and they both looked back at Hector. Today is the day! Simply click this password protected link to download. Subscribe if you get a chance.

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

To me, the people tweeting about a show are already watching the show , so the Twitter-fueled “back channel” surrounding the show may result in additional loyalty and/or visits to the show’s website/Facebook page/SnapChat account  etc., Is Social TV Overrated? I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time.

The Safeway Test

Geoff Livingston

The lack of attention is real: It reminds me that I am not famous or special. I see a lot of actions and words taken by influencers on back channels and on the public interwebs. Sometimes I act like a diva as well and spout some nastiness online, but I always try to come back to earth, and clean it up. I’m like any normal human and get annoyed at times. No one.

Klout 31

Is Amateur Hour Over?

Geoff Livingston

The back channel is full of stories about big A-List names, New York Times bestselling authors (note the plural) that when hired crashed and burned. Image by Graymalkn. Cluetrain Manifesto Co-Author Doc Searls recently observed that the Web has moved from personalized postings and unique micro-publications to an over-commercialized web. Some have been great while others struggled.

No One Knows Who You Are

Geoff Livingston

It got back to brass tacks: Do the work, refine your skills, then build the reputation. Make sure you are busting your ass on the back channel, too. It’s funny how some people feel an online profile is the most important part of their career today. As shocking as it may to many big online influencers, a lot of people don’t know who they are. Isn’t it too much?

Slights and Chalkboards

Geoff Livingston

colleague has been struggling with some negative talk on the back channel and asked me how I deal with it. Image by rebekaburgess. When someone slights me, I use that resentment to drive me further, finish hard projects, go the extra mile, and get up when I fail. This is the famous chalkboard moment. He also revealed several resentments toward players that were in attendance.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

Both GroupMe and Beluga were quite interesting, but GroupMe was easier to use , allowing for quick group set up, and back channel conversations within the company. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today! If you are not preparing your organization for a mobile web , you will lose competitive positioning. Even Mike Tyson gets mobile media.

Strategy: Deciphering the Void

Geoff Livingston

It is a consistent back channel (and increasingly public) conversation. A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. Its influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. This chapter is all of one page and spiritual in nature.

Strategy Lessons: The Fire Book

Geoff Livingston

The microblogging network, err information service, hasn’t looked back. 2) Create Desire. The concept of PR serving as the ombudsman goes back several decades. The airline went back to the drawing board and created its now current seating system, A, B and C priority seating. Musashi. This is a timeless truth in marketing. GM only surrendered its lead as top U.S. Musashi.

Webinars in 2012 ? Where are They Going?

SocialFish

The result is the creation of a back channel process to invigorate the presentation.  A Blended Learning Approach. This post is by Chris Urena, Director of Development at CommPartners.  We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon! Webinar Structure.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Me and your mama made you in the back.” Listen Now. The RSS feed is: [link].

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

Do you think this whole social TV, whether it’s American Idol or Super Bowl or what have you, this back channel, we’re watching it with one eye, we’re tweeting it with the other eye, is that ultimately a good thing? It got a rise out of the Twitter back channel. Me and your mama made you in the back.” Listen Now. The RSS feed is: [link].

Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Everything will be done in the open, encouraging participation, contribution, and truthfulness and discouraging passive-aggressive behavior, back channel discussions, and hidden agendas. Other channels include more traditional “Web 1.0″, Other channels include more traditional “Web 1.0″, So now back to my original statement. Government 2.0

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. Where I think I took my blog post today, sort of over the line a little bit, was that I likened social profiling of basically hearkening back to Jeremiah’s post. This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

RFP 9

Slights and Chalkboards

Geoff Livingston

colleague has been struggling with some negative talk on the back channel, and asked me how I deal with it. Image by rebekaburgess. When someone slights me, I use that resentment to drive me further, finish hard projects, go the extra mile, and get up when I fail. This is the famous chalkboard moment. Still, he took that energy and did something with it. Go Out and Build Something.

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. 5.  Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. no one cares about you - BOO! 8.

Decompressing Defrag

Net-Savvy Executive

The Twitter back channel ( #defragcon ) went nearly silent as a roomful of bright people struggled to keep up with a firehose of big ideas. Yeah, I'll be back. I mentioned earlier that I would again make the trip to Colorado for Defrag. If, in the future, you want me to come to your event, make sure it doesn't compete with Defrag. Here's a little of what you missed this time.

Top Five Stories for Week Ending August 27, 2010 | Spin Sucks

Spin Sucks

If you’re a PR professional or own a business where you do your own PR, Becky Johns has a great article this week on using the back channels to not only pitch reporters , but also build a local community of people who care about your client’s or company’s news. While we were talking to one another, because it was publicly, a few of our friends jumped in to help.

The Meme to End All Memes

Geoff Livingston

OK, this is more of a back channel nasty one. So why is it social media seems to propel us back to high school behavior? by Beth Harte and Geoff Livingston. The anti-social media guru meme received a death wish from Shel Holtz last week. As early co-authors of two top 25 posts that put some early flames to that fire, we couldn’t help but take notice. Or at least these 10.

Designing Choreographies for the New Economy of Attention

www.digitalhumanities.org

We are particularly interested in the physical organization of attention and distraction as audience members at a lecture or conference interact with one another across multiple channels and sites. In the absence of strong conventions for shaping the conduct of these events, the presence of the network and multiple channels for interaction could, indeed, prove highly disorienting.