Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free. Not really.

Social Media 220

Social Media Marketing Cost Guidelines 220

Hootsuite

APRIL 15, 2020

They were first used as hashtags in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. — Chris Messina (@chrismessina) August 23, 2007.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Start with strong social marketing fundamentals.

Tips 141

Tips HootSuite Facebook How To 141

Likeable

APRIL 5, 2021

It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We had built a team of 30 amazing social media strategists, content creators, and account execs.

Social Media 68

Social Media Hosting Eventful Class 68

Ignite Social Media

FEBRUARY 8, 2019

Since our agency started, back in 2007, social media has evolved drastically. For example, under awareness you should place your total reach and social impressions. These leads can be used for retargeting on social but also passed to other areas of the marketing departments for cultivation. Customer journeys can look.

Metrics 117

Metrics Conversation B2B Analytics 117

Ignite Social Media

OCTOBER 13, 2020

If you take some time to review the content of the Kraft Mac & Cheese social channels, you’ll notice it’s filled with pictures of children enjoying their product. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. Inappropriate Content. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Social Media Strategies Summit

AUGUST 11, 2022

With that in mind, in this article, we’re going to take a look at 10 of our favorite brand community examples and the insights we can learn from them: 1. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Image source.

Examples 227

Examples Communities Brands Forums 227

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Tracked on Monday, February 26, 2007 at 02:57 AM. Tracked on Monday, February 26, 2007 at 05:32 PM. Tracked on Monday, February 26, 2007 at 07:15 PM.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. James Governor’s Monkchips » More Thoughts on Discontinuous Productivity says: April 19th, 2007 9:30am. [.] Edgar says: April 19th, 2007 9:59am. Advertise |.

Wiki 247

Wiki Web 2.0 RSS Products 247

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). January 2007. Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet). Intranet Blog. About Us / Contact Us.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Firebelly

JANUARY 13, 2011

In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. It’s amazing how some things we didn’t even know about in 2007 or 08 became big news by 2010. Check out just a few examples… The “Facebook Movie&#.

Film 152

Film Social Media Content management systems iPhone 152

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it.

Advertising 113

Advertising Nielsen Buy Products 113

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. photo © 2007 Chris Metcalf | more info (via: Wylio ).

Organization 229

Organization Social Media Social Media Management Skills 229

Social Media Marketing

MARCH 8, 2011

As far back as 2007 ReadWriteWeb was asking the question. Of course, it's not the platform that's under scrutiny as much as the users, the younger contingent of which are simply too unfocused and undisciplined to be able to focus on long-form content. It's almost like a rite of spring. Where will this lead us?

Flickr 167

Flickr Study System Course 167

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This year, I present you my favorite timeless posts of 2007, complete with descriptions about each blog post (which more than quadrupled the workload for me this time around, especially because I tripled the amount of links, but I had fun!) Here’s a starter guide on using Stumble discovery to get some great ideas.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Socialmedia.biz

JULY 19, 2018

Newsflash: spam posting job ads on LinkedIn and Craigslist like it’s 2007 is not a legit recruiting strategy. Yes, you will be posting about employment opportunities, but you should mix up your content as well. You’ll need to understand each platform and its user demographics when creating content with which to promote your company.

Company 61

Company Tips Applications Mobile 61

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Content still is king. the basics of XML)to develop a content strategy.

Communities 117

Communities Groups Groups Social Media 117

The Marketing Blog

APRIL 9, 2008

Now replace water by ‘web content’ and homes by your ‘computer’ What we as users want is web-content to come to us on our computers. So ‘RSS’ essentially acts as pipeline and it pushes web-content to us in the RSS feed readers. It shows the content creator who has created the 1st tag.

Web 2.0 100

Web 2.0 Folksonomy Startup RSS 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks? For example, one of my Friendster aliases is Times Square. While this isn’t anything substantially groundbreaking, I propose this question: why is it that many marketers are not embracing the technology earlier?

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

The Marketing Blog

AUGUST 9, 2007

Imagine your uncle is in town and he wants to check out the best restaurant around Pitampura for example. Probably, he might be correct but then users generate their own content give their own feedback. The content in such guides is dead, it is too static. You donot need to worry as burrp is there for you. philosophy&#.

Web 2.0 100

Web 2.0 Startup SMS Directory 100

Buzz Marketing for Technology

OCTOBER 14, 2008

outdoordating on online dating market - down in US, up in EU. « links for 2007-02-26 | Main. | See, for example, the Aitkens wedding blog. The blog itself may not be the origin of this content, but may merely pull it together in a useful way. See, for example, the H5N1 blog or SCOTUS blog. your language.

Types 113

Types Conversation Badge Journal 113

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

Questions 100

Questions Web 2.0 Startup FeedBurner 100

The Marketing Blog

JUNE 11, 2008

For example if you’re on a desktop blogging platform then it isn’t really of any help for you. The good old days of content writing in word and doing Ctrl + C and Ctrl + V to blog-editor are fast fading away. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.

Blogger 100

Blogger Tools Web 2.0 Startup 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

SocialFish

MARCH 30, 2011

For example, a few years ago when a new registration system wasn’t working correctly, Twitter lit up with complaints. Content and containers. Jenny has found that online participation isn’t determined so much by one’s age as by their experience creating content – teaching a class, maintaining a reading list, putting on programs.

Case Study 213

Case Study Library Communities Study 213

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. The brand follows a well-crafted content strategy on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Justin Levy

OCTOBER 11, 2010

So, for example, if you visit six different pages, you have 15 total points. According to TechCrunch: “OneTrueFan will eventually launch a dashboard that allows web sites get a multi-dimensional view of their readers based upon frequency of visits, amount of content read, regularity of shares and traffic sent.

Social Graph 194

Social Graph API Badge Blogosphere 194

The Marketing Blog

NOVEMBER 28, 2007

Do not rely heavily on the content of slides. Feel free to add more, in comments Share this: StumbleUpon Digg Reddit 6 Comments Filed under Presentations 6 Comments daksh December 3, 2007 at 1:42 am Arun, Thanks for sharing your blog-link. Do not rely heavily on the content of slides. Move with your audience. Yes,you are right.

Tips 100

Tips Web 2.0 Startup FeedBurner 100

Buzz Marketing for Technology

JUNE 27, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. For example according to this chart the newly released version (2.0) has content of 1 minute. « May. 2 3 4 5 6 7 8. 9 10 11 12 13 14 15. 16 17 18 19 20 21 22.

Diagrams 100

Diagrams Mashup Wiki Blogroll 100

Buzz Marketing for Technology

JUNE 27, 2008

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 For example, del.icio.us, used with judicious tagging, is a very powerful tool. Future of Media Report 2007. Trend map 2007+. December 2007 (17). ve written.

Process 100

Process Web 2.0 Movable Type Collaboration 100