article thumbnail

Trust and Reputation – the new currency?

Proactive Report

In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. You have to be seen to be doing the right thing.

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 123
article thumbnail

How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. Months later, they announced their new platform, Homegrown, with the purpose of highlighting local and upcoming designers across the U.S. This campaign has now turned into a larger platform with over 2.5 million members.

Campaign 108
article thumbnail

The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

This has helped us build a reputation as the folks who really understand this specific space. This was 2006, just after Twitter had launched, but the world didn’t yet know Tumblr, Pinterest, or Instagram. We put up a website and started to blog about what we were learning, what we thought of different platforms and tactics, and more.

article thumbnail

Are You A Business Or A Media Company?

Small Business Mavericks

It means this: That you set up Web properties beyond your own business website that give other people a platform as well. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., In fact, that’s precisely what you should strive to be.

Company 142
article thumbnail

The Perfect Website For Off-Line Marketing

Small Business Mavericks

All Meetup does is give you a platform. But because it’s a popular platform, you can use it to promote your off-line meetings and use your off-line meetings to promote your website and your business. That’s good incentivized advertising. You do everything else. Meetup isn’t free for meeting organizers.

Marketing 150
article thumbnail

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. As a businessperson, social media platforms will help you reach your customers and prospects across the world, learn more about their needs, convey your commercial message, and get feedback instantly.