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Trust and Reputation – the new currency?

Proactive Report

In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Peer-to-peer sharing “involves the re-emergence of community,” says Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption in a Time article.

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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.

Campaign 107
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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 122
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Are You A Business Or A Media Company?

Small Business Mavericks

It means this: That you set up Web properties beyond your own business website that give other people a platform as well. These include forums, blogs, community websites where industry news can be published, wikis, etc. About Us What’s a Maverick? In fact, that’s precisely what you should strive to be.

Company 142
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The Perfect Website For Off-Line Marketing

Small Business Mavericks

All Meetup does is give you a platform. But because it’s a popular platform, you can use it to promote your off-line meetings and use your off-line meetings to promote your website and your business. About Us What’s a Maverick? That’s good incentivized advertising. You do everything else.

Marketing 150
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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system.

Cymfony 152
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Are You Ready For The Social Media Slow Down?

Small Business Mavericks

So if growth of the social media platforms is going to slow down, what’s that mean for marketers? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? It means that they won’t increase at the same fast rate.