agora pulse
JANUARY 25, 2021
What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. We’ll look at the role of the community manager throughout history and how it has evolved. Pre-Internet.
Small Business Mavericks
FEBRUARY 23, 2011
» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management. About Us What’s a Maverick? Is Link Buying Necessary?
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Small Business Mavericks
APRIL 6, 2011
If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.
Small Business Mavericks
APRIL 3, 2011
» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# About Us What’s a Maverick? GoDaddy has been the center of controversy before.
Proactive Report
SEPTEMBER 5, 2012
In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Peer-to-peer sharing “involves the re-emergence of community,” says Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption in a Time article.
Sprout Social
MARCH 14, 2022
The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.
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