Small Business Mavericks
FEBRUARY 23, 2011
» It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management. Is Link Buying Necessary?
Small Business Mavericks
APRIL 3, 2011
» GoDaddy: Good Marketing Or Reputation Problem? So here’s the question: Would any amount of reputation management help GoDaddy at this point? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before. You must be logged in to post a comment.
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Small Business Mavericks
APRIL 6, 2011
If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. It is not extension of your product’s reputation.
Proactive Report
SEPTEMBER 5, 2012
In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer. Reputation is the result of how you look, what you say and most of all what you do. Most people need to hear something 3 -5 times to believe it.
Proactive Report
JANUARY 9, 2012
Understand how social content gets indexed in search results and how search affects your reputation. Kryptonite Locks had a PR flap caused by a customer’s comment going viral in the media in 2006. Educate your employees – all your employees – about the far-reaching effects a social media comment can have.
Small Business Mavericks
OCTOBER 30, 2012
In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. If that happens, then you can bet that online content producers that haven’t switched from the SEO tactics of 2006 to the SEO tactics of 2013 will fall off the radar. Your reputation will.
Proactive Report
JANUARY 9, 2012
Understands how social content gets indexed in search results and how search affects your reputation. Kryptonite Locks had a PR flap caused by a customer’s comment going viral in the media in 2006. Educates their employees – all employees – about the far-reaching effects a social media comment can have. CASE IN POINT.
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