Simple Framework to Measure the Effectiveness of Social Media Programs » 18 Social Media Use Cases: Conversation, Campaign and Community Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Community: Bringing together influencers and evangelists on a social platform hosted by the brand on a long-term basis. Out of these six steps, we can structure three — conversation, campaign and community — as standalone social media programs. Community-based social media programs can relate to – 1. Innovation: Ideation community. MORE >>

There are a few golden rules for converting newcomers into regular members of your community.     Golden Rule 1: The community concept must closely match the member’s interest. 2006) and Kraut et al.   You determine this when you’re conceptualizing your community. The more your community concept fits their interest, the more they will be interested in that community.   If you already have a community that’s struggling for participation, you can narrow the interest to a stronger interest shared by a more specific group of people. MORE >>

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. But this is what it looks like on Sunday: Every community has rituals. To engage with your online community, play a practical joke on them on April Fool’s Day (or let them play one on you). Movember: Just remember to follow it up in online communities too. Want to know why MORE >>

Camille Mackler has been practicing immigration law since graduating from New York Law School in 2006.  Case Study Featured From the Trenches Implementation Open Community Social LearningLindsay Curcio is an attorney who has been practicing immigration law since 1990. In addition to her practice, Lindsay is an adjunct professor of immigration law at New York Law School. She is also active with advocacy efforts and is the founder of the photo blog Immigration in Pictures ™. Both Lindsay and Camille are active members of the American Immigration Lawyer’s Association (AILA). MORE >>

Several 2006 wishes came true. hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. My second wish for 2006 is that I would like to see "professional journalists" get over themselves in their attitude to those of us who choose to blog. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers. Arieanna (Foley) Schweber, //blogaholics 2006 More niche blogging. More humor. MORE >>