Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? A Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. & I. ENGAGE! :
Google Linking Webmaster Tools And Google Analytics
Small Business Mavericks
FEBRUARY 12, 2011
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters. About Us What’s a Maverick?
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook’s local marketing tools aren’t just for retailers or restaurants. Facebook will only amplify its role as a location-marketing destination.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics.
The Social-Shake-Up: A New Breed of Marketer is Coming
Buzz Marketing for Technology
APRIL 25, 2013
Posted in Innovation Interactive Marketing Strategy. All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Moreover, marketing has become so deeply entwined with technology.
In The Trust Economy, Marketers Are Bankrupt
NOVEMBER 21, 2012
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia. CEOs thought Marketers had lost sight of what their job really was (i.e.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Google Analytics.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 20% of searchers, on average, looked at the second page of results on searches back in 2006. What’s the best way to accomplish it?
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
OCTOBER 18, 2016
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Below is an interview with a true marketing thought leader.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
The Best Content Myth
JANUARY 5, 2016
I wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. Some of the feedback included rebuttals (like this podcast from the Content Marketing Institute ), which have to be anticipated when you write a post like that. Many marketers believe that if they create great content, then they will succeed.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.
Bloggers Flash Back to 2006 and Flash Forward to 2009
Diva Marketing Blog
JANUARY 1, 2009
2006. Several 2006 wishes came true. I hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers. Too many musings out there. You know.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. No more. Alterian SM2 Freemium.
Small Business Marketing For $600/Year
Small Business Mavericks
FEBRUARY 11, 2011
You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? Most of the tips are right on target. Don’t be snookered.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
» View Comments 50 Ways to use Social Media, listed by Objective Categories: Social Media , Web Marketing Posted on July 15th, 2008 Share Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “ 50 Ways Marketers Can use Social Media to Improve Their Marketing “ In twitter, Jon Burg suggests the lists could be segmented to further help understanding , I recommenced doing this by the 5 social computing objectives we’ve found at Forrester. Gently. Explore distribution.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ in August 2006. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. The future of profit is purpose. ”. billion.
Best Internet Marketing Posts of 2009
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!
Monitoring What Others Are Saying About Your Organization
JUNE 26, 2014
You can’t engage your audience or your market base if you can’t see your organization through their eyes. Furthermore, these apps can supply you with social analytics, comparison tools, website tracking, reporting and much more. You can measure your brand’s mentions and compare and contrast your content marketing topics. Tools to Monitor Your Brand and Your Competitor’s Brand.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
); //. Marketing News & Expert Advice. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Marketing Automation Marketing to Latinos Insights Conference Call. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges.
Omnicom Media Group Acquires Bruce Clay Australasia
JULY 1, 2013
According to Omnicom Media, that consolidation “unified all search operations running under OMD, PHD and the flagship search arm FLOW under the single Resolution Media brand and created a leading global search marketing and optimisation platform to effectively leverage scale, data and knowledge on behalf of clients.” Search Engine Marketing
The Difference Between SEO & SEM
JANUARY 30, 2013
It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. Marketing? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Search engine marketing includes the tactic SEO and the tactic Paid Search. Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ).
Breaking All Of Twitter's Rules
NOVEMBER 29, 2011
Evan Williams (co-founder of Twitter) joined in March of 2006. Chris Brogan ( Human Business Works and co-author with Julien Smith of the best-selling business book, Trust Agents ) joined in October of 2006. Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). He is a celebrity and there's no doubt that Twitter has propelled his status within the Digital Marketing and Web analytics world. marketing.
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
But, for a niche blog that speaks to PR and marketing pros (and some entrepreneurs), it does fairly well. Case in point: We published twice on September 11, 2006 – once at 11:35 p.m. That said, we (cough, I, cough) had no idea about Google analytics until July 2008. and we wonder why no one read it). I almost hate to mention it again because it was so bad. every day.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. I really love what I do, I hope it shows. I like socialoomph too.
Social Media Optimization Tools
OCTOBER 31, 2010
Heck, we’ve been blogging about SMO since 2006! The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs.
The Resurrection Of Podcasting
SEPTEMBER 3, 2012
Each week I have a conversation with someone interesting in the media, marketing, advertising, business book or personal development space. I've been at it since 2006, and I have no idea if anyone listens or cares about it. iTunes will tell me that it's popular (it ranks high on their Management and Marketing chart), but I don't look at my analytics. content marketing. management and marketing podcast. marketing. web analytics. Does anyone listen to podcasts anymore? Does anyone even care? I consider the podcast my guilty pleasure. google.
The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
JUNE 7, 2016
When it comes to social networks, marketers, and advertisers have to work within the constraints of each platform – this is nothing new; on Twitter we only have 140 characters to play with, on Snapchat we have under 10 seconds, and on Facebook, we have to deal with the reality that ads and videos auto-play silently in the News Feed. Consumer behavior drives marketing.
Why, How and When to Quit FeedBurner
AUGUST 28, 2012
If your Feedburner feed is not working anymore, you’re not alone and you basically have two choices – switch to your blog platform’s atom feed for free (no analytics), or switch to the best alternative, Feedblitz for a small fee. For many years, FeedBurner (acquired by Google in 2006) has been the principal provider of RSS and basic email subscription services to bloggers.
Case Study Crunch: FMCG Social Media Case Studies « The Cube
JUNE 23, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post? Well were nice like that.If
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Commonly mentioned vendors includes CoTweet, HootSuite, Sprinklr, Objective Marketer, Expion or SpredFast. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.
The Evolution Revolution
JULY 20, 2015
For example, it became necessary to learn team management or email marketing or [fill in the blank]. I like to tell people if I marketed using digital media the way I did in 2006, I would be out of business. If you haven’t noticed, today there are more marketing blogs than there are rats in the DC sewer system. The Medium Is Everything. But for the communicator?
The Superhuman Guide to Keyword Research & Competition Analysis
NOVEMBER 12, 2013
My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same. The first is a little-known search engine which shows you the analytics stats for any page on Wikipedia. Jan, 2006. Jun, 2006. Jan, 2006. Jun, 2006. A Simple Tactic for Squeezing into a Market. Site Age.
Social Media Strategies for Small Business: Twitter, Facebook and LinkedIn Marketing
MARCH 27, 2009
WEB DESIGN Web Sites Email Newsletters Blogs ProSites Logos INTERNET MARKETING Your Web Site Search Engine Optimization Email Marketing Business Blogs Social Media Strategy Web Strategy Consulting ADVICE Web Marketing Ezine Web Marketing Seminars flyte blog ABOUT Crew Clients Jobs Directions Pay Your Invoice CONTACT SEARCH Web Marketing Advice Does Your Small Business Really Need a Social Media Strategy? Next week I have meeting with a woman who lives here in Maine to discuss Web design, Internet marketing, e-commerce and more.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12. link] Marketing digital – infográficos « Charles Cadé [.] to convey concepts.
Time To Measure Page Load Speed | Small Business Mavericks
Small Business Mavericks
MAY 6, 2011
A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., About Us What’s a Maverick? It is almost near consensus that Google finds page load speed important. It could.
How ViperChill Founder Dave Cunningham Generated $1.4M in 2015
FEBRUARY 16, 2016
And just in case you think I’m making this whole thing up, here’s Dave’s name on the ViperChill ‘About page’ back in August of 2006. From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems.
Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months
FEBRUARY 10, 2014
Sold a traffic reselling business in 2006 for $120,000. Bored Panda is definitely one of the uglier sites I’ve seen trying to capitalise on the Facebook market but my experience tells me that ugly sites tend to convert pretty well when it comes to ad clicks. And by these figures, using the phrase “very very large market” is no doubt an understatement. million.