Trending Sources

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. & I. Great job!

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Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters. About Us What’s a Maverick?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing. Analytics.

Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

B2B 2

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Posted in Innovation Interactive Marketing Strategy. All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. Moreover, marketing has become so deeply entwined with technology.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” 20% of searchers, on average, looked at the second page of results on searches back in 2006. What’s the best way to accomplish it?

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Guest post by  Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics. That’s a blog post for another day. Let’s dig right in. Finding keywords.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.

The Best Content Myth

Geoff Livingston

wrote a post a couple months ago called watching the Content Marketing Trend Fade to Black that received a lot of attention, mostly positive. Some of the feedback included rebuttals (like this podcast from the Content Marketing Institute ), which have to be anticipated when you write a post like that. Many marketers believe that if they create great content, then they will succeed.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Several 2006 wishes came true. hope you enjoy the 2006 - 2009 comparisons. Elana Centor , Funny Business 2006 If I am going to be completely honest and self-absorbed, the thing that I would like it see more of in 2006 is more traffic at Funny Business. Yvonne DiVita , Lip-sticking 2006 MORE Smart Women Bloggers. Tim Jackson , MASIGuy 2006 More people blogging.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. No more. Alterian SM2 Freemium.

Small Business Marketing For $600/Year

Small Business Mavericks

You might find it more profitable to hire a small business marketing expert who understands SEO to assist you in reaching your goals. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. 5. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Explore several viewpoints about social media marketing. Social Media Marketing Good post. Gently. Don’t fabricate this). 9.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. in August 2006. As the Chief Marketing Officer of SAP , Jonathan oversees the development and execution of marketing strategy around the globe. billion.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Google , Industry News , Internet , Interviews , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design > Best Internet Marketing Posts of 2009 Best Internet Marketing Posts of 2009 by Tamar Weinberg on January 5, 2010 Share It’s my birthday!

Monitoring What Others Are Saying About Your Organization

SocialFish

You can’t engage your audience or your market base if you can’t see your organization through their eyes. Furthermore, these apps can supply you with social analytics, comparison tools, website tracking, reporting and much more.  A few of these apps include:   Topsy. You can measure your brand’s mentions and compare and contrast your content marketing topics.  Paid Apps.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

); //. Marketing News & Expert Advice. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Marketing Automation Marketing to Latinos Insights Conference Call. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges.

Omnicom Media Group Acquires Bruce Clay Australasia

Bill Hartzer

According to Omnicom Media, that consolidation “unified all search operations running under OMD, PHD and the flagship search arm FLOW under the single Resolution Media brand and created a leading global search marketing and optimisation platform to effectively leverage scale, data and knowledge on behalf of clients.” Search Engine Marketing

The Difference Between SEO & SEM

Puzzle Marketer

It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. Marketing? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Search engine marketing includes the tactic SEO and the tactic Paid Search. Well, yes, because 93% of all online experiences begin with a search engine ( Forrester Research, 2006 ).

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Breaking All Of Twitter's Rules

Twist Image

Evan Williams (co-founder of Twitter) joined in March of 2006. Chris Brogan ( Human Business Works and co-author with Julien Smith of the best-selling business book, Trust Agents ) joined in October of 2006. Avinash Kaushik is not only a personal friend, he's the Digital Marketing Evangelist at Google and author of two-best selling business books ( Web Analytics - An Hour A Day and Web Analytics 2.0 ). He is a celebrity and there's no doubt that Twitter has propelled his status within the Digital Marketing and Web analytics world. marketing.

The Silent Revolution: Facebook Video and the Importance of Consumer Behavior

Buffer Social

When it comes to social networks, marketers, and advertisers have to work within the constraints of each platform – this is nothing new; on Twitter we only have 140 characters to play with, on Snapchat we have under 10 seconds, and on Facebook, we have to deal with the reality that ads and videos auto-play silently in the News Feed. Consumer behavior drives marketing.

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Lessons (and Stats) from Six Years of Blogging

Spin Sucks

But, for a niche blog that speaks to PR and marketing pros (and some entrepreneurs), it does fairly well. Case in point: We published twice on September 11, 2006 – once at 11:35 p.m. That said, we (cough, I, cough) had  no  idea about Google analytics until July 2008. and we wonder why no one read it). almost hate to mention it again because it was so bad. Mistakes Made.

The Resurrection Of Podcasting

Twist Image

Each week I have a conversation with someone interesting in the media, marketing, advertising, business book or personal development space. I've been at it since 2006, and I have no idea if anyone listens or cares about it. iTunes will tell me that it's popular (it ranks high on their Management and Marketing chart), but I don't look at my analytics. content marketing. management and marketing podcast. marketing. web analytics. Does anyone listen to podcasts anymore? Does anyone even care? consider the podcast my guilty pleasure. didn't.

Social Media Optimization Tools

www.toprankblog.com

Heck, we’ve been blogging about SMO since 2006! The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs.

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List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics. really love what I do, I hope it shows. like socialoomph too.

Why, How and When to Quit FeedBurner

SocialFish

For many years, FeedBurner (acquired by Google in 2006) has been the principal provider of RSS and basic email subscription services to bloggers. Sub=84 ), he often speaks about feeds and email marketing at social media events. If you are currently using Feedburner for your RSS feeds, you may have noticed – as we did – that your blog feed is totally dead. Now What?

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: FMCG Social Media Case Studies 23/06/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Over the past year or so, FMCG’s have had their fair share of social media successes and failures. Nestle anyone?) Did you enjoy this post? really enjoyed putting it together!

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Fast forward a few years, this space has grown tremendously with an influx of new types of software vendors as well as specialization from a growing market. Commonly mentioned vendors includes CoTweet, HootSuite, Sprinklr, Objective Marketer, Expion or SpredFast. See how I segment these vendors into specific sub classes. The most common vendors include Gigya and Janrain.

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The Evolution Revolution

Geoff Livingston

For example, it became necessary to learn team management or email marketing or [fill in the blank]. like to tell people if I marketed using digital media the way I did in 2006, I would be out of business. If you haven’t noticed, today there are more marketing blogs than there are rats in the DC sewer system. The Medium Is Everything. But for the communicator?

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same. The first is a little-known search engine which shows you the analytics stats for any page on Wikipedia. Jan, 2006. Jun, 2006. Jan, 2006. Jun, 2006. Simple Tactic for Squeezing into a Market. Learn guitar.

Social Media Strategies for Small Business: Twitter, Facebook and LinkedIn Marketing

www.flyte.biz

WEB DESIGN Web Sites Email Newsletters Blogs ProSites Logos INTERNET MARKETING Your Web Site Search Engine Optimization Email Marketing Business Blogs Social Media Strategy Web Strategy Consulting ADVICE Web Marketing Ezine Web Marketing Seminars flyte blog ABOUT Crew Clients Jobs Directions Pay Your Invoice CONTACT SEARCH Web Marketing Advice Does Your Small Business Really Need a Social Media Strategy? Next week I have meeting with a woman who lives here in Maine to discuss Web design, Internet marketing, e-commerce and more.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Marketing Compass 5. Donut Marketing 12. link] Marketing digital – infográficos « Charles Cadé [.] Há mais aqui. [.]

Time To Measure Page Load Speed | Small Business Mavericks

Small Business Mavericks

recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., d/b/a/ Small Business Mavericks, Minneapolis, Minnesota Website Design, Development & Promotion Services

Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months

Viper Chill

Sold a traffic reselling business in 2006 for $120,000. Bored Panda is definitely one of the uglier sites I’ve seen trying to capitalise on the Facebook market but my experience tells me that ugly sites tend to convert pretty well when it comes to ad clicks. And by these figures, using the phrase “very very large market” is no doubt an understatement. million.

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

And just in case you think I’m making this whole thing up, here’s Dave’s name on the ViperChill ‘About page’ back in August of 2006. From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. Because he acted like he had some huge team, he also acted like he could solve all kinds of marketing problems.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

gave a very short talk on marketing for film and tv in the digital age to a group of european students. For £500-£10,000 a year you can by yourself an analytics engine to push reports to the top brass and that’s your ‘Socail media Campaign’ sewn up. What an amazing journey its been since then.] Because Facebook and Twitter are too easy. Self-sufficiency. Exactly.

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Digg this!