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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business). This is a preview.

B2B 143
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How the “Disrupted Generation” Responds to Marketing

Convince & Convert

These influencers can be anyone from individuals active on social media to just people with a lot of friends or it can also include the professionals in the communication industry. Stefan Pollack is president of The Pollack PR Marketing Group, an integrated public relations and marketing firm with offices in Los Angeles and New York.

Marketing 156
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Is Your Social Media Strategy Truly Agile?

SocMed Sean

Information Technology, Sales, Research, and even Marketing organizations are adopting terms like “agile”, “scrum”, “sprint” and “stand-ups” into their business vernacular. Engaging with your customers is a MUST !

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Will ‘Technology’ Survive the Recession?

Atom Thought

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. Is 2009 worse than 2001? Not for Social Media Marketing! 2 Million ONLINE Leads Market for BFSI Sector in India!

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Why Hashtags are Spam #hashtags

Bill Hartzer

Well, I do, since I was actively practicing search engine optimization back then. But, by 2001, the meta keywords tag became so abused that it wasn’t really that helpful anymore. The #smx hashtag below is legitimate–because it’s from a conference of search marketing professionals.

Hashtag 149
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david a. kolb on experiential learning

Buzz Marketing for Technology

abilities, abstract conceptualization abilities and active experimentation. and abstract conceptualization; and active experimentation and reflective. Abstract conceptualization + active experimentation. Concrete experience + active experimentation. David Kolb and Roger Fry (1975: 35-6) argue that effective. observation.

Education 279
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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. If you’re doing business internationally, the same rules apply for social media as they do for all other marketing – always localize!