Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Proper training dramatically reduces the risk of an employee releasing sensitive information, inappropriate comments or just plain muddled messages (e.g.

Social Media 193

Social Media Sysomos Case Study B2B 193

Proactive Report

SEPTEMBER 30, 2010

I’d recommend that you get some social media training – learn to do it with free tools like Social Mention, RSS feeds and a NetVibes dashboard so you really understand the process. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Proactive Report

JANUARY 10, 2011

Mark Evans wrote this week in the Sysomos blog. Create social media policies and procedures and then put your team through social media training so they become your company’s best, and most trusted, conversationalists. The answer is yes and no – depending which part of the social media program you’re talking about.

Social Media 93

Social Media Sysomos Flickr Training 93

Convince & Convert

APRIL 24, 2014

Now, BAGC has done some really creative things: the Valentine’s Day post, Love on transit: 30 wedding photos on trains and buses , and 10 of the world’s coolest transit maps were great creative posts. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Once you do, ask them to help share your content.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also ask for training to make sure you’re using all the features to the best advantage. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

MARCH 23, 2011

Support and training. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 12, 2011

Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. Top 10 analytics tools for social media by iMedia Connection. 20 Free Social Media and Brand Monitoring Tools Worth Exploring by oneforty.

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Social Media Trendrr SM2 Alterian 257