Metaverse dangers: How to protect brands from the dark side
Sprout Social
JANUARY 19, 2023
According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. According to our survey, both marketers (72%) and consumers (60%) expect brands to continue combining real-life and digital experiences in 2023 (i.e.,
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