Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? How can your brand participate in this space most effectively?

Social Media 157

Social Media Radian6 Strategy SM2 157

Kikolani

JANUARY 26, 2010

The keynote presentation by Greg Chapman , President of Sitewire covered ways to measure social media influence across multiple channels using some advertising research methods that helped measure how catalog advertising affected customer purchasing. Social Media Strategy. Listen and join the dialogue with Radian6.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. It was certainly different from Radian6, where we were able to make a decision and move with it. Turns on a dime.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic. How can we create a killer social media campaign that will get noticed?

Questions 161

Questions Social Media Consultant Education 161

Socialized

SEPTEMBER 19, 2009

A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. William Shakespeare.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. The problem was that all the research kept telling us that satisfied customers had this really annoying habit. ” So, we started doing a bunch of research and crunching a lot of numbers, as one does.

Airlines 115

Airlines Sentiment Hotels ROI 115