Akamai Marketing

DECEMBER 22, 2011

Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Pam Moore

MARCH 25, 2020

The one thing we have found consistent in working with entrepreneurs to Fortune 10 brands is that the brands who have the mindset of participation, inspiration and human connection are the brands that see an ROI from the new media of today. Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time?

Brands 78

Brands Smart Phone ROI Social Media 78

Diva Marketing Blog

MAY 14, 2012

P&G also has a highly successful online community, Being Girl, for their Tampax and Always brands that has achieved a 4-to-1 ROI over traditional channels. AVON MOBILE APP : Smart phones and tablets have opened additional eCommerce channels and created new ways to engage with customers.

Social Media 81

Social Media Klout Smart Phone Training 81

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. Social Media Metrics and ROI. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MAY 10, 2012

Really smart guy, Eric : Yep. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Eric’s Social Media Stat of the Week: Email Opens on Smart Phones and Tablets Have Grown by 82% in the Last Year. Mobile’s going to take over.”

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. link] [link] PRVille Great post with solid facts.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network? What’s Next (Potentially)?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142