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9 social media trends to keep your eye on in 2012

Akamai Marketing

But 2012 will see some changes in this area and as a marketer, its none too soon. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Smart marketers have understood these behaviors are at the core of business and relationships for decades. You can't get away with lazy and sloppy marketing like you use to be able to.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

P&G also has a highly successful online community, Being Girl, for their Tampax and Always brands that has achieved a 4-to-1 ROI over traditional channels. Topics range from how to start your new Avon business to money management, logistics, goal setting and traditional marketing support.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. What to do?

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Really smart guy, Eric : Yep. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. You do not understand how digital marketing works. Yes, marketers are lazy. Stat of the week comes from Return Path , which is an email marketing data company.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. I'm not even going to try.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

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