article thumbnail

9 social media trends to keep your eye on in 2012

Akamai Marketing

Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI. By the end of 2012, we’ll start to see some beginnings of what makes up social ROI. 49% of people use their smart phones to do social networking.

article thumbnail

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

The one thing we have found consistent in working with entrepreneurs to Fortune 10 brands is that the brands who have the mindset of participation, inspiration and human connection are the brands that see an ROI from the new media of today. Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time?

Brands 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Reasons to “Dislike” Social Media

Webbiquity SMM

The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. And with smart phones becoming the standard, autocorrect has become the new typo. ROI cannot be determined because of this. Guest post by Megan Totka. It’s transparent.

article thumbnail

10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

P&G also has a highly successful online community, Being Girl, for their Tampax and Always brands that has achieved a 4-to-1 ROI over traditional channels. AVON MOBILE APP : Smart phones and tablets have opened additional eCommerce channels and created new ways to engage with customers.

article thumbnail

#SproutChat Recap: Effectively Using Video on Social

Sprout Social

Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. of marketing professionals worldwide name video as the type of content with the best ROI. Video can elicit an emotional response. sproutchat. BHMWMf9yax #sproutchat.

Video 53
article thumbnail

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

To create a story: Click the “Create Story” button on your Facebook smart phone app. Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. Facebook also allows you to see who has watched your story. That’s ideal when you need to enhance your targeting strategy.

Brands 91
article thumbnail

What’s the Secret to Monetizing Social Media?

ProBlogger

For example, ROI calculators and keyword research tools are popular apps that solve meaningful problems. For instance, through Gucci Connect loyal customers used their smart phones and tablets to see a Milan fashion show from the comfort of their homes. The best apps are those that have a purpose or solve a need.