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Book Review: Social Media Marketing

Webbiquity SMM

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Chapter seven provides an excellent outline for a corporate social media policy. Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 153
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

In order to provide an assessment of the quality of traffic driven by each network, four site metrics were analyzed: Average page views Time on site Bounce rate Percentage of returning visitors Let’s see what the figures reveal. Subsequently, Sphinn is perhaps the most relevant niche social network on the web.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. To them, this meant a whole lot. To them, it was a stroke of the ego that was almost like a milestone. Accelerated by MaxCDN Content Delivery Network.

Digg 100
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Seems to me that in order to gain the benefits of Social Media Marketing tactics, traditional marketers must give up their need for control, especially of the metrics. The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways. © 2006-2010 Tamar Weinberg.

Brands 139
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

We share many of the same struggles, especially in the areas of metrics and tracking, proving ROI, and generally justifying our existence. I think it would be even better if we all came together to share knowledge – I realize that my reply made it sound as if only the gaming CMs had anything to give. © 2006-2010 Tamar Weinberg.