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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. But for small businesses, it can be very difficult to effectively combine these strategies.

SEO 239
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

That is the reason why a lot of current research is on using technology to improve the user experience of the person using social media and also to improve scalability and analytics from the point of small businesses and other advertisers. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

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Track Your #Hashtags More Easily With HashAtIt

Small Business Mavericks

There’s a new social search engine in town: HashAtIt.com says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. I could see this as a tracking tool for your product tweets.

Hashtag 102
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The complete guide to B2B SEO

Sprout Social

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. What is B2B SEO? Content for decision-makers.

B2B 125
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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

No longer is it used solely for product catalogs, technical specifications and the like. When content is created in discrete modules or “chunks” in a CCMS and tagged, the metadata tags greatly streamline publishing material in different formats, to different channels and on different devices. Guest Post by Kathy Vaské.

Content 181
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The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Whether you work at a multinational corporation, run a small business or non-profit, or are self-employed, you can benefit from putting these knowledge sharing principles into practice. Knowledge sharing can enhance any existing business — and since most of the principles are common sense, they are easy to apply.

RSS 100
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FedRAMP Certification: What Is It, Why It Matters, and Who Has It

Hootsuite

It standardizes security assessment and authorization for cloud products and services used by U.S. Getting FedRAMP authorization is serious business. But the pace has really picked up since 2018, and there are now 204 FedRAMP authorized cloud products. the flow of information and metadata. What is FedRAMP?