Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. What is B2B SEO? Oftentimes, the content is also specific.

B2B 125

B2B SEO Travel Hubspot 125

Audiense

MARCH 28, 2018

Traditionally, the results obtained from social listening covers what was said around the topic, brand, the sentiment and the volume of that conversation… but that was all. When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

Analysis 87

Analysis Research Metadata Patterns 87

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

Social Media 97

Social Media Brands HootSuite Policies 97

Mindjumpers

JUNE 19, 2014

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. Sebastian Wagner presented several techniques for facilitating a “virtual neighborhood watch” by investigating crime-to-Twitter relationships in cities.

Research 194

Research Data Social CRM Wikipedia 194

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. For that, you need to add Facebook competitor analysis tools to your marketing arsenal.

Analysis 52

Analysis Tools Facebook Sentiment 52

Hootsuite

JULY 4, 2023

Open records laws require you to archive every version or every post presented to the public. Watch now Include metadata and contextual information Open records legislation in many jurisdictions requires you to preserve social media content with metadata and contextual information. Let’s look at metadata first.

Metadata 17

Metadata Social Media HootSuite Policies 17