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85% of Facebook’s 955M Active Users Are “Creating Content”

The Realtime Report

According to AdAge, these 135 million users are more like “lurkers,” visiting Facebook properties and clicking on different content. Should it count as an equal measure of usage alongside posting pictures or creating status updates? What do you think? And what about the other 15% of actively monthly users on Facebook?

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. I was unable to get statistics for “lurkers&# , but I am sure it is high. The statistics were pretty surprising for what was generated in the Dreamforce event community: 14,753 attendees opted into the social network.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] drbret RT @jaybaer: 7 Surprising Statistics About Twitter in America [link] [link] Sharon Mostyn I'll make up for 53% never post updates RT @jaybaer: 7 surprising stats about Twitter in America (what shocks you?) [link] [link] Luciano Borsato RT @jaybaer: 7 surprising statistics about Twitter in America. what shocks you?)

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. All social media channels will require some paid media over time but this will affect your statistics. If no one is engaging with your content you have either the wrong content or the wrong audience!

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter provides users with free statistics showcasing your most engaging updates, allowing you to see which kinds of engagements each Tweet has brought. The first step in converting Twitter traffic is actually getting more people to click your tweeted links.

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Diva Marketing Talks Boomers Step Into Social Media With Des Walsh, Barbara Rozgonyi & Carlos Hernandez

Diva Marketing Blog

It is okay to go slow and learn about the various social media communities. You will know when you are ready to contribute a comment, status update or tweet.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. statistics. advertising. blogcouncil.