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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing.

Analytics 122
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. How to measure paid, owned and earned media performance.

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Five Things We Learned In Social Media This Year

Ignite Social Media

Another year of hashtags, pins, stories and #ads. Pinterest Equals Search. Pinterest changed its gender from social to search. They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year! Be sure to check those hashtags for #Ad.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

A user-friendly social media reporting and analysis tool helps brands make data-driven decisions. SevenAtoms is dedicated to driving growth for SaaS and B2B businesses through innovative and optimized paid search and is recognized by Google as a Google Premier Ads partner. Use relevant keywords in your title and video file.

YouTube 52
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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

That reporter at the New York Times just called and said he’s doing a story on your brand! Should you use paid search links to drive additional traffic? What’s the hashtag for that event you’re planning? For example -. Will he blog about it too? Will he share it with his 100K Twitter followers and Facebook fans?

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Sprout’s reporting makes it a cinch to keep an eye on your engagement metrics. Through branded hashtags and social listening, brands never have to wonder where their next post is coming from.

Campaign 111
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. 78% of Internet users say they use the web for product research, and almost half (46%) of all searches on the average day for information on products and services ( iMedia Connection ).