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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. The hashtag also creates awareness about the brand and invites Instagrammers to take part in the story by creating and sharing their own content.

Mobile 260
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts.

Survey 123
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Establishing a quality reputation is one basic aspect of digital brand management. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. What Makes Your Brand Stand Out? Digital branding has been described as what your customers say about you when you’re not in the room.

Brands 42
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Establishing a quality reputation is one basic aspect of digital brand management. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. What Makes Your Brand Stand Out? Digital branding has been described as what your customers say about you when you’re not in the room.

Brands 40
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. A program could be hyper-customized by allowing customers to pick the reward they want to tweet (or post) with the corresponding hashtag, giving customers exactly what they want.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. A program could be hyper-customized by allowing customers to pick the reward they want to tweet (or post) with the corresponding hashtag, giving customers exactly what they want.

CSR 126
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. If you’re citing a third party source, make sure you’re highlighting a reputable publication that is viewed as providing expert information.

Survey 60