Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign
Mindjumpers
SEPTEMBER 13, 2012
The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. The hashtag also creates awareness about the brand and invites Instagrammers to take part in the story by creating and sharing their own content.
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