Groups Patterns Social CRM Social Media 
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).
Janet Fouts
JANUARY 10, 2013
Now let’s look at how a sales person works within a social business. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Listen long enough and you’ll soon see patterns developing in what people talk about around the industry.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Convince & Convert
JULY 28, 2010
When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Have them document EVERY question they receive. Ask your customers directly.
Convince & Convert
APRIL 13, 2010
While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?
Convince & Convert
FEBRUARY 5, 2010
Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. We’ve added Disqus as the commenting system. Of course, it's purely subjective.
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