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As a result, those companies that use the strongest socialCRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Your turn: What is your take?
As a result, those companies that use the strongest socialCRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Reactions: Email This BlogThis!
I totally agree that repurposing content across socialnetworking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focusgroup. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.
This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focusgroups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. Ask your customers directly.
With regards to the debate on Twitter vs. Facebook influence – or the influence potential of socialnetworks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.
Surveying, physical and online focusgroups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focusgroups, which never really worked too well. Market research is as important to most companies as the payroll department.
Yes, many use things like focusgroups, gut instinct (entrepreneurs are notorious for this!), It's a new way to use social media from a sales standpoint that is being overlooked. to create confidence that often overlooks the obvious. Example: A science supply store that wasn't reading its own product review page.
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