Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conduct a competitive analysis.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What are they interested in – sports, music, TV? Is Sentiment Making Brands Stupid? Do they care about your brand affiliations or sponsorships?

Brands 275

Brands Repository Analysis Focus Group 275

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 90

Social Media Focus Group Aggregator Research 90

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Cultural moments generate a huge amount of messages across social. Brands who got cultural advertising right.

Brands 109

Brands Meme How To Advertising 109

Sprout Social

DECEMBER 21, 2023

With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. Leverage social media and AI to conduct an in-depth competitive product analysis Gone are the days where product analysis always required a lengthy process, customer interviews or focus groups.

Analysis 99

Analysis Products How To Price 99

Hootsuite

APRIL 11, 2022

29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Plus, chatbots can serve and convert customers while you’re closed. 9 ways retailers are using chatbots.

Retail 99

Retail FAQ How To Survey 99

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. This was not addressed in the chat.)

Digg 100

Digg StumbleUpon Communities Upcoming 100