Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? 1 Social Media Tool Create. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

MARCH 7, 2022

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 133

Data Social Media Metrics Analytics 133

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145