Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MARCH 30, 2021

Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Sprout Social

MARCH 7, 2022

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Brand Health Social Listening Topics.

Survey 92

Survey Brands Sentiment Template 92

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can. Here’s Tony Abbott. here’s Labor.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group. Yet, much of it goes untapped.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan.

Sentiment 145

Sentiment Analysis Template Templates 145