PWB Marketing Blog

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc.

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Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. One of the biggest challenges B2B marketers have is coming up with new content.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Integrate your social media feeds into your profile, embed targeted keywords in your company description, and add eye-catching banners to promote your products and services. Do you ever wonder why your B2B website isn’t getting more traffic?

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Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

In fact imagery is one of the major reasons for the Facebook News Feed redesign. Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes.

Live Tweet During A Webinar To Get Targeted Twitter Followers

PWB Marketing Blog

Live-tweeting during a webinar is a great way to provide your followers with helpful information and fill your feed with great content. Plus, it’s a great way to gain targeted Twitter followers. When we log into a webinar, we’ll first tweet that we’ve joined and mention a thing or two about the topic. That way, if someone starts following our tweets mid-stream, they can go back and see what we’re tweeting about and where we’re getting the information.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

Those predators who create a feeding frenzy in an effort to scare businesses into buying their services. Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21.

Don’t “Blow” It – Plan Ahead on Your Marketing Campaign

PWB Marketing Blog

I checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance.

Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole?

Tips to Prevent Compromised Facebook Accounts

PWB Marketing Blog

Often I read what’s happening in the industry and find any “news” that I see coming through the various feeds. I always check into my client Facebook accounts first thing in the morning. This morning at 6:30 a.m. I noticed a post on one of the social media sites I follow, it mentioned a large scale Facebook hacking. By the time I got into work, the story was all over the news, and the sites were taken down temporarily by Facebook.

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.

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Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. The post Facebook Updates News Feed Algorithm appeared first on Ignite Social Media - The original social media agency.

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Facebook Displaying Vertical Videos in Mobile News Feed

SocialTimes Facebook

Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Prior to the change, vertical videos were cropped into squares in News Feed, and users had to click on the videos to watch them in their intended format. Peterson reported that vertical videos will appear in a 2:3 aspect ratio in News Feed and not take up the entire screen unless users clock on those videos, and then click on the arrows in the upper-right-hand corner to expand them.

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Facebook Eyes Clickbait-Free News Feed

SocialTimes Facebook

Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks.

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Facebook Testing Ability for Users to Post to News Feed But Not Timeline

SocialTimes Facebook

Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. We’ve heard feedback that sometimes, you may want to share a post with friends and family via News Feed and not have that post be displayed on your Timeline.

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich.

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests.

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Facebook Testing New Multiproduct News Feed Ads

SocialTimes Facebook

Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers Videos

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NEVER Feed the Trolls

Janet Fouts

The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#.

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Facebook News Feed: Friends and Family First, Core Values

SocialTimes Facebook

Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm. Engineering director Lars Backstrom announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

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Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories

SocialTimes Facebook

Facebook wants its users to find their News Feeds to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”.

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Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed

SocialTimes Facebook

Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Facebook News Feed posts also include the “Instant Play” call-to-action to help drive distribution and discovery of new games.

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The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Why Stories are the new News Feed. The News Feed is not a native experience on mobile.

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Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off.

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How to Customize Your Facebook News Feed to Maximize Your Productivity

Buffer Social

In this post, I’d love to go through some of the less-known ways of customizing your Facebook News Feed to help you cut through the clutter, save time, and be more efficient. 4 Key Areas of Your Facebook News Feed to Customize (and How to Customize Them). News Feed.

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Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates.

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Feedburner to Feedblitz – Why We Migrated Our RSS Feed

Convince & Convert

Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike.

How to Add a Free Instagram Feed to Your Website

Pixlee

Adding a free Instagram feed to your website is one of the best ways to extend the value of your social ROI and maximize its benefits Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from.

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Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

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What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works. Here’s what you need to know about the News Feed changes: Story Bumping.

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3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from BigStockPhoto.com. My wife asked me today if something had changed at Facebook.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

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Force Feed

Twist Image

It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. Force feed me. news feed.

Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. Categorize pages that post spam or try to game the news feed. ” That’s clearly not authentic, and it’s a way to game the news feed.

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Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut

SocialTimes Facebook

which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations.

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Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed learns and adapts over time based on the content you interact with the most, too.

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Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards

SocialTimes Facebook

Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment.

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Facebook RSS feeds and iGoogle

Laurel Papworth

I went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. But RSS is not enabled on the Page and even when I did a “View Source&# I couldn’t find the feed for either RSS or ATOM.

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Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight

SocialTimes Facebook

Facebook announced another change to its News Feed algorithm , this time giving more weight to what percentage of a video is watched by users. They wrote: Today, we’re announcing a change to the way we rank videos in News Feed to adjust the value we give to how much of a video is watched. As a side effect, some shorter videos may see a slight dip in News Feed distribution. Longer videos that people don’t want to watch will not perform better in News Feed.

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