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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Mark also highlights that engagement is a key metric. What About the Silent Lurkers?

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. It might frustrate you to know that LOTS of people are lurkers. 640 Million on Facebook.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. advertising.

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17 Plugins to Improve Your WordPress Blog

Ari Herzog

Feed Pauser halts the syndication of a new blog post for up to 20 minutes to let me ensure there are no typos and that the published appearance is how it was intended. PostRank also runs invisibly and shows me metrics about the popularity of blog posts to help me know what you like to read and what you hate.

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23 WordPress Plugins I Use: Part 5

Ari Herzog

Feed Pauser allows me to publish a post but pause its feed publication up to 20 minutes. If you are like me and usually make typos, or don’t like how the final content is displayed, pausing feed publication is useful. You can view it by scrolling to the very bottom of this page. Let me know if it doesn’t work for you.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. The rest of the blame rests with EdgeRank, a Facebook algorithm that determines what every user will see in their news feed. This directly correlates to increased metrics. Same response.

Lurker 196
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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. The rest of the blame rests with EdgeRank, a Facebook algorithm that determines what every user will see in their news feed. This directly correlates to increased metrics. Same response.

Lurker 195