Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. link] jaybaer Excellent example.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 8, 2010

Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. Further, mobile users actually spend more time on Facebook, not less. Facebook rolled out their iPhone app in August, 2007.

MySpace 137

MySpace Facebook Social CRM Consultant 137

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Check ( Facebook Lite ).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

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SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 7, 2010

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. What great examples of businesses doing this well do you have? Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

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AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). And that example is just scratching the surface. Why would Starbucks need their own digital network?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example. It is Mobile on the radar?

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

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SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. I don’t share the exact same stuff on Twitter that I do on Facebook, for example. Life is so boring under those conditions. Thanks for the great comment.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. link] Thanks for using Ford as a positive example. Some, like Ford for example, are further ahead with their thinking than others. How's this?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Example: How many customers love iPhone applications?

Social Media 120

Social Media Strategy Mobile Consultant 120