Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Social strategy.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 159

Klout Nielsen Influencer Social CRM 159

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6. Total oversight on my part.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Whatchew Talking Bout?

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 20, 2010

That said, a few months ago, I had a personal experience that kind of proved me that even if there is not that much of the population on Twitter, listening to the discussions and sometimes engaging with unsatisfied customers may have unexpected positive consequences. You certainly covered some great reasons to that point.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like Social CRM meets Systems Integration company to me. They “don’t talk sentiment” they are “applying social strategically to business objectives”.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275