Ignite Social Media
JUNE 12, 2017
A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Not only are these incidents recorded, but they spread like wildfire throughout social media platforms, inciting public outcry which results in your brand being flooded with @mentions, comments, and Direct Messages.
Buffer Social
JUNE 12, 2017
For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade, there has been a sharp rise in creatives as business people.
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Proactive Report
JUNE 12, 2017
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source).
Pixlee
JUNE 12, 2017
Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Stay N' Alive
JUNE 12, 2017
Despite being one of the most cost-effective and successful marketing platforms in the modern world, a lot of social media accounts out there are “dead” In other words, the brand did not get the ROI they had hoped for and have resorted back to more traditional (even outdated) forms of marketing. If you feel like social media is just not giving your brand the push it needs, here are a few things to try before giving up on it: Expand Your Target Audience.
Twist Image
JUNE 12, 2017
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.
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