Jon Loomer
APRIL 24, 2019
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing? Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training.
Social Media Today
APRIL 24, 2019
Should you spend money on Facebook trying to get Likes or website visits? A look at what your Facebook ad spend can actually achieve for your business.
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Ignite Social Media
APRIL 24, 2019
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019. According to eMarketer’s US Social Trends for 2019 , Social Ad Spending is predicted to increase by 19% in 2019 , an estimated total of 37B in ad spend.
Social Media Today
APRIL 24, 2019
The right tools can have a major impact on your social media marketing workflow - here are four that can help, each in different ways.
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The Realtime Report
APRIL 24, 2019
5 Ways To Reward Customer Loyalty. Loyal customers aren’t something that you come across every day. This is what most businesses are aspiring to attract, but not all know how to do it. There are several factors that could influence you attracting loyal customers which include your products, services, or customer care approach. Whatever the case, it’s crucial that you identify what you’re doing right and do more of it.
Social Media Today
APRIL 24, 2019
Instagram is rolling out its new Quiz Sticker option for Instagram Stories, which was first spotted in testing earlier in the year.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
APRIL 24, 2019
Facebook has posted its Q1 2019 results, showing yet another increase in total users, and a 26% jump in year-over-year revenue.
Later
APRIL 24, 2019
If you’re looking for a way to drive more interest in your campaigns, product launches, live broadcasts, and more, you definitely want to check out the Instagram close friends list ! The feature offers a ton of opportunities for businesses to create exclusive content and share real behind-the-scenes moments with their followers. But there are actually *tons* of different ways that businesses can make use of their close friends list — everything from collaborating with influencers to
Social Media Today
APRIL 24, 2019
Facebook has announced that it will roll back support for Messenger codes, which will have impacts for some marketers.
Forbes Social Media
APRIL 24, 2019
Cyclone Idai killed nearly 1000 people. Cyclone Kenneth threatens the same region of Africa.
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A beginner's guide to social media automation tools and getting automation right.
Unmetric
APRIL 24, 2019
The Game of Thrones has the world hooked to their screens. The fan following that this TV show has garnered over the years is unlike any other and perhaps can only be compared to the likes of Star Wars and Marvel. The opening episode of the final season had a record 17.4 million people tuning in. Over the past 7 months, we noticed brands rushing to capitalize on the GOT phenomena — be it official brand partnerships or even witty social posts referencing the popular show.
Forbes Social Media
APRIL 24, 2019
As social platforms move ever more aggressively towards AI content filtering, it is critical that as a society we come to terms with an algorithmically moderated world in which it becomes tractable for companies to value every individual post by its economic worth.
Social Media Today
APRIL 24, 2019
Improving your visuals can have a significant impact on the overall performance of your digital marketing efforts.
Forbes Social Media
APRIL 24, 2019
Social platforms are increasingly turning to the same silent algorithmic hand that once merely shaped our experience to cull the online world of anything and everything that is not monetizable or in line with their view of a perfect Western society.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
APRIL 24, 2019
Some have been skeptical about The Jack Dorsey Apology Tour, but Twitter's stock jumped over 15% when the company reported its quarterly earnings yesterday.
Forbes Social Media
APRIL 24, 2019
What's wrong with wishing someone "Happy Birthday!" on social media? Well, nothing really, but you can do better by following these tips.
Forbes Social Media
APRIL 24, 2019
As social media platforms grapple with the globalization of their creations, they are increasingly coming into conflict with the vast diversity of global perspectives on what constitutes “acceptable speech." In the end, the dream of a single set of global content rules is simply impossible.
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