What You Own
Jon Loomer
OCTOBER 29, 2023
Just because you built it doesn’t mean they’re comin’… Don’t build your house on rented land, they say. It’s not that simple. Having something you own is less than half the battle. You should have your own website. You should own an email list. You should own as much as you can. But you will rely heavily on platforms you don’t own. Google sends you traffic organically until they don’t.
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