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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. Source: Mobile Marketer.

Brands 114
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. For example, Nike is one of the world’s well-known sports brands. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Setting your brand apart from the competition is essential for success.

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. A new launch post or video is met with a lot of fanfare, discussions, retweets, memes, and millions of likes and shares.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes).

Brands 114
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9 Popular Instagram Trends of 2019 (So Far)

Later

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” Take @aerie for example.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. Here are the other tips that News Whip shared: Use relatable or pop culture memes relevant to your audience.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Curate user-generated content. Though Twitter removed moments for mobile devices last year, it’s still available for desktop. Create memes. You can count on Netflix for great memes. Create some topical and funny memes for your brand or reuse a relevant one. Storytelling Tips: Tweetstorm it!