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Using social listening to surface trends to your audience

Sprout Social

On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. You can also filter trends by categories such as entertainment, news, sports and more. Maybe we ARE the imposter, because we’re killing the meme. — Wendy's (@Wendys) October 15, 2020.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. These partners participated in the denim transformation challenge by posting a native meme from TikTok. Source: Mobile Marketer.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. For example, Nike is one of the world’s well-known sports brands. This fake tragedy snowballed into the type of internet humor that transforms a simple joke into a viral meme. Setting your brand apart from the competition is essential for success.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. A new launch post or video is met with a lot of fanfare, discussions, retweets, memes, and millions of likes and shares.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. They also leaned into social listening to draw inspiration for relatable content and create unique, ownable moments on social (Netflix memes).

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following. Lots of videos and memes that — I assume — most people love.

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