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The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content


More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries. The sports apparel brand can also leverage these photos directly on social media platforms.

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How To Get More Out Of Post Purchase Communications


Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it.

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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. By now, you’ve probably heard of the emerging social media site, TikTok.

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. 2) Incentivize Your Campaign With Promotions Incorporating a promotion that resonates with your audience can help to increase sharing, and contribute to the addition of new UGC. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Content curation. Hashtag.

How to Use Instagram Stories Highlights to Wow Your Customers


They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. It’s also a great way to add value to your feed, explain what your business is about, and attract new Instagram followers with a curated Instagram aesthetic.

Ultimate Guide to Instagram Shopping


Add your filters, edit the image, write a caption, and add hashtags and location tags if you like. For Instagram Stories, the shoppable stickers can be placed on both images and videos, and there are 4 different types of stickers to choose from: a shopping bag icon, a sticker with the product name in rainbow or grey, and translucent text (similar to the current hashtag and location stickers ). Tip #5: Use Descriptive Hashtags So Your Products Are ‘Searchable’ and ‘Followable’.

The Top 20 Brands to Watch at NRF 2019


To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. What sport doesn’t Nike make equipment for? Are you as excited as us for the NRF EXPO in New York?

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Curate Your Feed. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create. Don’t Forget About Hashtags.

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10 Instagram Predictions to Fire-up Your Strategy for 2020


Take a look at Lululemon ’s Boob Truths series: The video series features weekly segments on a single topic (how to find the perfect sports bra fit!), User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. .