The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content
Pixlee
SEPTEMBER 17, 2018
More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries. The sports apparel brand can also leverage these photos directly on social media platforms.
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