The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The “Just Do It” campaign’s seismic cultural impact, combined with the brand’s huge marketing expenditures, means that there’s more potential for UGC this time around.

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5 TikTok Campaigns You Need to Try in 2022

Pixlee

Feature User-Generated Content (UGC). UGC, content created by members of your brand community and often shared on social media, is frequently found on TikTok through unboxing videos , tutorials, shopping hauls, or challenges. Run a Hashtag Challenge.

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Ask your fans to share photos and videos using a branded hashtag. This will increase your engagement and have routine UGC appearing in your notifications for the duration of the campaign. . Successful UGC contests create a social media flywheel.

How To Get More Out Of Post Purchase Communications

Pixlee

Use User-Generated Content (UGC) — Everywhere! UGC is 35% more memorable than other media, 50% more trusted, and results in 29% higher web conversions than campaigns or websites without it.

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”

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Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. 2) Incentivize Your Campaign With Promotions Incorporating a promotion that resonates with your audience can help to increase sharing, and contribute to the addition of new UGC. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend.

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.

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74% of World Cup Viewers Use Social Media During the Games

Convince & Convert

It’s no surprise that social media has become one of the most important tools for marketers to leverage during live events and sports games. In an effort to seize real-time opportunities and become part of the social conversation during the World Cup, marketers will be connecting with their consumers through #hashtags, “brand newsrooms” will be abuzz with trending topics, and consumers will be prompted to share ads across their networks.

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Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

Here’s another great example from The GIST , a women-focused sports news company. Instagram Bio Ideas #4: Add Relevant Tags & Hashtags. Thanks to an update from earlier last year, any username (@) or hashtag (#) that you add to your Instagram bio will now become clickable links as well. . This is a great feature to take advantage of if your business operates several Instagram accounts or you collect user-generated content (UGC) from your branded hashtag.

10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

The keywords (and the hashtags) you use will determine the kinds of people that will discover your content. User-generated content or UGC can make your life much easier because you won’t have to create the content you want to share. How to create sports posts people will share?

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

UGC is a powerful storytelling technique as it means recruiting your customers to tell their own stories. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. With its video Dream Crazier , the brand powerfully represents women in the sporting space and their achievements over adversity. Nike always pairs its videos with a hashtag. Here’s how you can set the pace like Nike: Create campaign hashtags.

Ultimate Guide to Instagram Shopping

Later

Add your filters, edit the image, write a caption, and add hashtags and location tags if you like. For Instagram Stories, the shoppable stickers can be placed on both images and videos, and there are 4 different types of stickers to choose from: a shopping bag icon, a sticker with the product name in rainbow or grey, and translucent text (similar to the current hashtag and location stickers ). Tip #5: Use Descriptive Hashtags So Your Products Are ‘Searchable’ and ‘Followable’.

The Top 20 Brands to Watch at NRF 2019

Pixlee

Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. What sport doesn’t Nike make equipment for? Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. . Are you as excited as us for the NRF EXPO in New York? With dozens of sessions to attend and industry speakers, your time is at a premium.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Hashtag.

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create. Don’t Forget About Hashtags.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

Do your customers love tagging you in Instagram Stories or regularly use your branded hashtag in posts? This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content). Musicians can create Instagram Stories Highlights for live shows, and sports teams might choose to create Highlights for big games.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Take a look at Lululemon ’s Boob Truths series: The video series features weekly segments on a single topic (how to find the perfect sports bra fit!), User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. .

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Types of promotions: Sweepstakes, photo and video contests, quizzes, polls and hashtag contest. Types of promotions: Sweepstakes, photo and video contests, essay contests, photo caption contests and Instagram hashtag contests.

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11 chatbot marketing examples to boost your bot strategy

Sprout Social

That includes superstar sports teams. After hooking you up with a recipe, the bot then invites you to share your creation on social with their #SimplyPerfect hashtag. This is a simple, low-hanging strategy to encourage more UGC among your satisfied customers. “The bots are coming.”. This sort of line has been popular among marketers over the past couple of years. But is that reality finally coming to fruition? At this point, are chatbots really here to stay?

25 Social Media Content Ideas to Level Up Your Strategy

Later

Social Media Content Idea #1: User-Generated Content (UGC). UGC is short for user-generated content and not only is it a great way to fill your feed with community-made content, but it’s a surefire way to attract new followers, make sales, and convert your existing audience into customers.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Additionally, Airbnb frequently showcases user-generated content (UGC), an excellent method to strengthen consumer relationships and authentically connect with customers. We particularly admire its Twitter account, which uses a perfect content mix of gifs, videos, and photos with short, sweet copy and just the right sprinkle of emojis and relevant hashtags. Red Bull talks about activities that require energy, like intense sports, traveling, or exams.