The Best Brands on Instagram 2014

Devumi

From one extreme to the next with Red Bull’s high energy, high action, highly unpredictable mishmash of the extreme sports you’d expect, along with the Red Bull girls: When there’s only one Red Bull left you be like…. It’s an idea that’s very much in line with their Pinterest goals of showcasing their product’s strengths via content curation. 2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark.

Finger-Pointing, Self-Righteousness And Middle Fingers

Twist Image

Did the feeds continue with the hashtag #momentofsilence describing the scene? Did everyone in restaurants and sporting events stop in silence? I even conducted a podcast interview that morning and probably tweeted out (or posted on Facebook) my usual slew of random drivel or curated pieces of content that caught my attention. hashtag. A moment of silence, please. While we held that moment of silence, what was happening around you? Did people respect it?

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Add a video caption and include relevant hashtags. Once you’ve done all that, hit the big blue button to share it to your Instagram Stories, Explore Feed, and the dedicated Reels tab, which looks like this: Don’t want your Reel messing up your beautifully curated grid?

The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. For example, Nike is one of the world’s well-known sports brands. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances.

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How NASCAR Creates Exciting Fan Experiences on Social Media

Convince & Convert

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500. Developed by Ogilvy & Mather New York, the Hashtag 500 offered fans a chance to win memorabilia used during the race, including a driver’s firesuit, a helmet, steering wheel, set of Goodyear tires, and more.

The Biggest Success of Nike’s “Just Do It” Campaign May Be User-Generated Content

Pixlee

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Through the PHOTOiD campaign, Nike curated and monetized images that included easily recognizable products that could be tagged for photo galleries. The sports apparel brand can also leverage these photos directly on social media platforms.

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What brands are missing by sleeping on TikTok

Sprout Social

Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. Unlike other platforms, where hashtags are king in search and discovery, on TikTok it’s sound.

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How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Entertainment, news, sports, fashion, beauty – you name it. Hashtags. While there are hundreds of factors that go into what types of content users see when they open up their Instagram app, there are only three that Turn Studio focuses on: frequency , timing , and hashtags.

How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer Social

Sing would also look for specific hashtags used in contests hosted by top accounts and feature those hashtags in his own posts. Entertainment, news, sports, fashion, beauty – you name it. Hashtags. While there are hundreds of factors that go into what types of content users see when they open up their Instagram app, there are only three that Turn Studio focuses on: frequency , timing , and hashtags.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Content curation. Hashtag.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

Using the hashtag #SURFERPoll , they collected and published user-generated content (UGC) in a gallery to maximize visibility and build interest in the event. Westfield Mall also recently united user content around the hashtag #VIPinkWeekend. As the tournament began, SoccerPro.com gathered photos of people sporting national team kit and other soccer gear and developed a curated gallery.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. When studying the Instagram accounts of the top 100 global brands in 2014 , Simply Measured found that 88 percent of their posts include at least one hashtag. Using hashtags and location tag helps people discover your Instagram posts.

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Selling on Instagram: Everything you need to know

Sprout Social

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. River Island supplements its commercial content with images from customers sporting its wares. Businesses shouldn’t be shy about selling on Instagram anymore.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Curate user-generated content. Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. With its video Dream Crazier , the brand powerfully represents women in the sporting space and their achievements over adversity. Its content strategy and use of hashtags and inspirational quotes from athletes and various sources prompt constant sharing. Nike always pairs its videos with a hashtag.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. It’s also a great way to add value to your feed, explain what your business is about, and attract new Instagram followers with a curated Instagram aesthetic.

How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

Sports teams share training sessions with fans. We’ve used Instagram Stories to share how to curate content , set benchmarks , and much more. An Instagram Stories takeover has a nice advantage over a traditional Instagram post takeover, in that your guest can post as many stories as they like without filling up your nicely-curated gallery. Draw, add stickers, add hashtags, and more to make it look more fun.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Use hashtags! Use a tool like hashtags.org to identify which hashtags within your local area get the most traction. Jodi is a College Financial Aid Advisor and frequently uses hashtags in her tweets. Jodi knows that using those hashtags over and over builds credibility and helps potential clients take notice.

Top 9 Tips On Becoming A Full-time Social Media Influencer

So Influential

The choices to make are plenty, and here are some of the categories you could choose from: Beauty Entertainment Fashion Food Gaming Health & Fitness Lifestyle Sports Tech Travel.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent Blog

In order to help you turn your business blog into an authoritative website, we’ve curated content promotion ideas to boost your strategy: 1. Marketer Steve Weller recommends delaying the promotion of your content, to instead focus on curating really great stuff. Curate Thoughtfully. People love being promoted by others, which is why curation can be among the most effective forms of content promotion. Leverage Hashtags.

Ultimate Guide to Instagram Shopping

Later

Add your filters, edit the image, write a caption, and add hashtags and location tags if you like. For Instagram Stories, the shoppable stickers can be placed on both images and videos, and there are 4 different types of stickers to choose from: a shopping bag icon, a sticker with the product name in rainbow or grey, and translucent text (similar to the current hashtag and location stickers ). Tip #5: Use Descriptive Hashtags So Your Products Are ‘Searchable’ and ‘Followable’.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

How the Very Best Content Curation Is Done on Social Media – Rand Fishkin. Hosts: Gary Vaynerchuk (CEO of Vayner Media and co-founder of Vayner Sports). Hashtagged by Jordan Powers. Hashtagged is a podcast all about Instagram. What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options.

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. What sport doesn’t Nike make equipment for? Are you as excited as us for the NRF EXPO in New York?

Social Media in Higher Education: 8 Essential Tips

Hootsuite

During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. It can help inform all content, from which branded hashtags you should use, to who you’re allowed to retweet (or who you shouldn’t retweet), to what emojis you should use. There’s an account for their different sports team: Most Exciting 25 Seconds… Week 4???

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

Curate Your Feed. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. Participating in trending hashtags and relevant current events can be a great way for a brand to add relevancy and organically gain followers while still using the proper social lingo.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Take a look at Lululemon ’s Boob Truths series: The video series features weekly segments on a single topic (how to find the perfect sports bra fit!), I’ve found the more authentic, in the moment, and less ‘curated’ the better.

Social Media Strategies of Top US Universities

Unmetric

Universities regularly post about events, concerts, sports and even just aesthetic images of the campus and other infrastructure to show how great life is for their students! There is no dearth of hashtag campaigns when it comes to universities. From non-branded hashtags like #mondaymotivation and #throwbackthursday to curated, branded ones like #NYUsummer and #harvardwinter, these higher-ed institutions are completely on-board with the hashtag tradition.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? Tom : I think it hurts journalists to lose the curation aura and to cede it to other people, I think. That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. You used the hashtag “#Farmers5″ during a race just last weekend or the week before. Putting the hashtag on the car was I think a great way to actually do that. You don’t really see it in any other sport like that.

How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads

Hootsuite

This is a collection of the most popular topics and hashtags being used in real time. Twitter Moments can be created on desktop, and are basically a curated collection of similar Tweets that tell a story.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Hand-curated content suggestions for social media sharing. Best used for: Content curation. Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. Quuu will send hand-curated content right into your Buffer queue, at whatever frequency you choose. At the moment, they curate content in more than 300 different topics. Yotpo – Curation.

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23 most followed brands on Facebook in 2019

Unmetric

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

How to Turn Friends Into Fans with Social Engagement

Convince & Convert

She’s an expert at getting our podcasts and blog content in front of our fans, as well as curating the best content from elsewhere on the web. Christin: Well, now you’re speaking Jay Baer’s language, because he says customer service is a spectator sport. And the reply was the answer to the question but they hashtagged it “#doublethefun.” Welcome back to Talk Digital to Me!

This is How the Instagram Algorithm Works in 2019

Later

For example, with a free Instagram scheduler like Later , you can plan and schedule all of your photos, captions, and hashtags from the web. Instagram curates videos for you based on your interests and who you follow, and you can also watch trending videos on the “popular” channel! Staring with a ‘For You’ channel (which has a mashup of posts tailored to your wider interests), you’ll then see channels on topics you might like, such as Art, Sports, Beauty or Fashion.

What to post on each social channel to stand out from the crowd

Sprout Social

Trends & hashtags. The Trends Report shows you which words and hashtags are trending across mentions and replies of your brand on Twitter. Dick’s Sporting Goods. Dick’s Sporting Goods used the same video but had slight variations on the caption.

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23 most followed brands on Facebook in 2019

Unmetric

The brand also takes inspiration from real-time events and major holidays to curate content that always win tons of engagement from its fans. The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

The Ultimate Guide to Getting on the Instagram Explore Page

Later

Staring with a ‘For You’ channel (which has a mashup of posts tailored to your wider interests), you’ll then see channels on topics you might like, such as Art, Sports, Beauty or Fashion. Plus, there’s also a list of hashtags you might find interesting to give you more ways to explore your interests. If you’re a brand looking to get on the Instagram Explore page, it’s more important than ever to focus in on your niche topics and use hashtags to help categorize your posts ! #3:

The Top Twitter Updates You Need to Know: October 2020

Hootsuite

They are chosen by both Twitter’s curation team and by algorithms. Sport climbing was mesmerising at Buenos Aires 2018 ! And the ad always appears at the top of the Explore tab, where trending topics and hashtags appear.

How to Plan a Pride Campaign on Social Media

Later

Instagram curated 10 installations to highlight the lesser-known historic pioneers, places, and movements that have paved the way for the LGBTQIA+ community. Use Pride-related Hashtags in your Captions. Last year, Instagram highlighted Pride-related hashtags with rainbows!

How to Plan a Pride Campaign on Social Media

Later

for the 10 installations that Instagram curated to highlight the lesser-known historic pioneers, places, and movements that have paved the way for the LGBTQIA + community. You could also consider taking part or aid funding for charity events, especially for Pride, like sponsoring local LGBTQIA+ athletes in sporting events or offering free or discounted rates to non-profit charities doing good work for the LGBTQIA+ community. Use the #Pride Hashtag in your Captions.

50 Shortcuts to Create Visual Content for Social Media

Socially Sorted

The good thing is that you also find some pretty awesome content to “curate” and share too! All you need to do is add your favourite accounts from Facebook, Instagram and Twitter … and your favourite hashtags, keywords and blogs too. Now you can search for top hashtags and find content! Or just dive into the dozens of overlay category packs where you can choose designs for topics like Sport, Road Trips, Summer, Fashion, Beach, Food, you name it!

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