Remove Curation Remove Facebook Remove Focus Group Remove Reputation
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content.

Survey 123
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Your Social Listening is Broken. Here’s Why.

Talkwalker SM

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations. Follow him on Twitter: @NealSchaffer. Here’s why.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Survey 60
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How to Apply Youtility to Internal Communication

Convince & Convert

Organizational reputation. Facilitate focus groups or interviews with employees. Find out what informal communication channels exist in your organization and who curates them —those are the employees you want to get to know. Continue the conversation on our Facebook or Google+ pages. in January to an average 32.9%

How To 60
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Facebook users spend 3x more time watching live video than traditional video. Curation Underpins thought leadership, relationships and partnering and creates audience value. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. HTML, CSS and JavaScript.

Skills 334
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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Facebook. Currently, social apps that allow for social commerce include Instagram , Facebook , and Pinterest. Source: Facebook. Social commerce offers an instant focus group.

Brands 145
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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.