article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 154
article thumbnail

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 First, look at your reports to see which ad execution drives the best cost per conversion (CPC).

Strategy 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An Update on TikTok’s Self-Serve Ad Platform

Likeable

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. Metrics like CPM, CPV, and CPC compete reasonably well. Account setup is still wonky.

article thumbnail

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks.

Platform 224
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Examples: cpc, organic_social. Examples: facebook, twitter, blog, newsletter, etc. Campaign medium.

article thumbnail

Fetching Friday – Resources Mashup & Movie of the Week

Kikolani

What I learned about blogging from the Tanzanian blog project – what Darren Rowse learned while pursuing a life changing experiement seeing what social good could be done through social media and blogging. How to get Facebook ads for (almost) free – optimizing your ads for lower CPC bids. Is your routine empowering

Mashup 149
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.