Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MARCH 8, 2023

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. A few observations… 1.

Eventful 194

Eventful Newsletter CPM CPC 194

Jon Loomer

JANUARY 19, 2017

CPM (Cost per 1,000 impressions). Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 Cost per Add to Cart (Facebook Pixel).

CPC 60

CPC Facebook CPM Cost 60

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Driving engagements? Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

agora pulse

JUNE 6, 2017

CPC (Link). For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Similarly, you need to ensure there is sufficient sample size before your automated rules kick in, as Facebook needs data in order to o.

Facebook 128

Facebook CPM Cost Notification 128

Jon Loomer

FEBRUARY 17, 2017

If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JULY 25, 2019

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? Analysts and quants.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67