Ignite Social Media
MARCH 23, 2020
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.
Hootsuite
MAY 3, 2021
If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Sample code: utm_source=facebook. Campaign medium.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jon Loomer
MARCH 8, 2023
While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Test #2 Results Here are the results from the second test. A few observations… 1.
Bill Hartzer
JANUARY 22, 2013
The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55
Jon Loomer
JANUARY 19, 2017
Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10
agora pulse
JULY 6, 2016
The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Here’s a sample of the results I received. And I was surprised to see that there was almost equal reach and play among iPhone and Android users. As if I need another reason to love Canada…).
Ignite Social Media
MAY 9, 2017
Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Driving engagements? Driving traffic?
Expert insights. Personalized for you.
175 
Let's personalize your content