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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

The most important social media metrics for marketers. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Understanding this metric is important because, as a social marketer, you should always be working to expand your audience.

Metrics 112
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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per thousand impressions (CPM) for paid social.

ROI 136
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Marketers may be missing out on some of today’s biggest digital opportunities. Essential headlines.

Report 145
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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. There are several broad types of Instagram marketing campaigns. 8 tips for creating successful Instagram marketing campaigns.

Campaign 145
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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

These Facebook ads are the “bread n’ butter” of real estate social marketing. With Hootsuite, you can easily create paid Facebook ads from your existing Facebook Page posts in minutes. With Hootsuite, you can easily create paid Facebook ads from your existing Facebook Page posts in minutes.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Cost per click (CPC). Source: Hootsuite. Try it free today. Get Started.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145