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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Mentions can be either: Direct (e.g., “@Hootsuite”). hootsuite”). Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time.

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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

Tools like Hootsuite Social Advertising make this simple with extensive customizations that let you filter results so you can see your paid and organic metrics exactly the way you want to. Cost per thousand impressions (CPM) for paid social. Cost per click (CPC) for paid social. Further along is the interest stage. Learn More.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. However, social media isn’t the only aspect of digital that’s delivering impressive numbers.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

With Hootsuite, you can easily create paid Facebook ads from your existing Facebook Page posts in minutes. Check out how to make real estate Facebook ads with Hootsuite: 4. Bonus: Make testimonial ads even easier with Hootsuite’s Canva integration. Try Hootsuite for free Wondering how often to track your analytics?

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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. CPM campaigns can help drive awareness since they’re more about visibility and less about action. CPC campaigns can help you ensure you’re paying for actions, not just views.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

You can use a social listening tool like Hootsuite to measure your own and your competitors’ mentions during a specific timeframe. Cost per click (CPC). CPC is the amount you pay social media platforms like Facebook, Twitter or Instagram per individual click on your sponsored social media post. Source: Hootsuite.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Types of social media ads.