5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network
Bill Hartzer
NOVEMBER 29, 2012
Test Keyword Lists. It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. Keyword lists should contain at least 20 keywords, and should be run for a minimum of two days. Manage Ad Placements. Configure Bid Prices. Ad Testing.
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